By Allison Watkinson TLL Reporter Nickelodeon and Paramount have formed a creative licensing partnership with IMPS and LAFIG Belgium to expand The Smurfs cinematic universe. That partnership is a huge boost for the franchise, and will result in multiple new shows and films. Sony previously owned The Smurfs brand, which was originally created by Pierre Culliford, also known … [Read more...] about Smurfs Coming To Multiple Screens Through Smurftastic Licensing Deal
ViacomCBS Licensing
TV Licensing: Viacom CBS Expands in Indonesia Through Deal With TLG
By Allison Watkinson TLL Reporter ViacomCBS Consumer Products has appointed Total Lisensi Global (TLG) as its licensing partner for the Indonesia market. TLG is also known by its brand name, The Licensing Guy. It is a brand management and licensing agency that focuses on the development of businesses involved in intellectual property. The company has successfully managed the … [Read more...] about TV Licensing: Viacom CBS Expands in Indonesia Through Deal With TLG
Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal
The innovative publishing platform Wattpad is teaming up with ViacomCBS to create a slate of new TV series. Wattpad is a different type of publishing service, as it focuses on creating success for writers whose stories catch on with the platform's audience. For example, Wattpad has its own studio arm, which is the division that will work with ViacomCBS. Those stories will be … [Read more...] about Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal
Fashion Licensing: Mint Group Brings Emily in Paris Designs To Saks
The dream lifestyle portrayed on Emily in Paris is now a retail reality thanks to a partnership between The Mint Group, MTV Entertainment Studios and ViacomCBS Consumer Products. The Mint Group, led by Mindy and Jean-Phillipe Prugnaud, have created a classic French-with-a-Hollywood-twist wardrobe for the Netflix series, created by Emily in Paris costume designers Patricia … [Read more...] about Fashion Licensing: Mint Group Brings Emily in Paris Designs To Saks
Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
The groundbreaking hip-hop star Darryl McDaniels has signed an expansive licensing deal with Nickelodeon and ViacomCBS Consumer Products, that will include apparel, a book deal, and a collaboration on a new series for kids. McDaniels is one of the co-founders of Run-DMC, an early hip-hop group that remains hugely popular today, and that paved the way for many subsequent … [Read more...] about Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
Playmobil Goes Where No Toy Has Gone Before
A new collaboration with ViacomCBS has resulted in what may be the coolest Playmobil set of all time: a one-meter-long, interactive replica of the Star Ship USS Enterprise from the original Star Trek series. Playmobil is launching its first ever model of the Starship Enterprise, and the toy company has gone all out. The Playmobil version of the Starship Enterprise boasts … [Read more...] about Playmobil Goes Where No Toy Has Gone Before
Star Trek Boldly Goes To The Toy Aisle With Playmates
The rich world of the Star Wars Universe is coming to a toy store near you, as ViacomCBS Consumer Products announced a licensing deal with Playmates Toys. ViacomCBS says it has awarded the global toy company with the licensing rights for action figures, vehicles and ships, role play and other toy categories for all Star Trek properties. Playmates will launch its new Star Trek … [Read more...] about Star Trek Boldly Goes To The Toy Aisle With Playmates