By Gary Symons TLL Editor in Chief The mobile game Solitaire Grand Harvest now features an unusual new character in the form of Popeye ... the Farmer Man? You heard that right. The inveterate sailor who has been cruising the briny blue since 1929 turns landlubber as a character in the popular farming-slash-solitaire sim through May this year. The partnership between … [Read more...] about Popeye Takes Up Digital Gardening on Solitaire Grand Harvest
video game licensing
Data Provides Insight on How TV Series Drive Video Game Sales
By Gary Symons TLL Editor in Chief There's no question that films and TV series based on popular video game franchises can draw eyeballs. But new data from the gaming marketplace G2A shows that films and TV series can also massively boost video game sales. James Kaye, founder of the industry publication Big Games Machine, recently sent us his summary of the latest … [Read more...] about Data Provides Insight on How TV Series Drive Video Game Sales
Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million
TLL Staff Toymaker Mattel is going all in on mobile gaming, as it moves to acquire full ownership of the games studio Mattel163. The studio is currently a joint venture between Mattel and the Chinese internet software giant NetEase, which owns 50% of Mattel163. Mattel, Inc. announced Tuesday it has reached an agreement to acquire full ownership of Mattel163 in a deal that … [Read more...] about Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million
KessCo and Square Enix Partner on Final Fantasy Tabletop Products
TLL Staff KessCo announced Monday a new licensing partnership with Square Enix to introduce a lineup of Final Fantasy tabletop products. The line will include board games and collectible RPG dice sets inspired by Final Fantasy I through VI Pixel Remaster. The new collection will be showcased at New York Toy Fair 2026 and brings the role-playing game franchise into tabletop … [Read more...] about KessCo and Square Enix Partner on Final Fantasy Tabletop Products
Hasbro Named Toy Maker For Upcoming Street Fighter and Voltron Films
By Allison Watkinson TLL Reporter U.S. toymaker Hasbro has signed two key licensing deals to produce toys for the upcoming Street Fighter and Voltron films. The Street Fighter movie is scheduled to debut in cinemas on October 16, while the live action take on the anime classic Voltron does not yet have a date for its premiere. Hasbro this week announced its licensing … [Read more...] about Hasbro Named Toy Maker For Upcoming Street Fighter and Voltron Films
Bluey Goes Virtual in First-Ever Crossover Event With Minecraft
BBC Studios has announced a new gaming collaboration that will bring its preschool hit Bluey into the world of Minecraft, expanding the brand’s interactive and digital footprint. Launching globally on February 5, Bluey’s House will be available on the Minecraft Marketplace as downloadable content (DLC) for Minecraft Bedrock players. The experience marks the first official … [Read more...] about Bluey Goes Virtual in First-Ever Crossover Event With Minecraft
Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
By Gary Symons TLL Editor in Chief The LEGO Group has partnered with The Pokémon Company on its first ever Pokémon Lego sets. It's a brand licensing match made in marketing heaven, as the deal combines the world's most popular toy product, with one of the world's top entertainment and video game brands. “Pokémon has always inspired discovery and connection and partnering … [Read more...] about Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
Amazon Game Studios and Crystal Dynamics Unveil Two New Tomb Raider Titles
By Gary Symons TLL Editor in Chief Lara Croft returns to gaming consoles and PCs with two new Tomb Raider video game titles being released in 2026 and 2027. Certainly among the most famous video game characters of all time, the grave-digging adventurer pretty much defined the open world adventure genre in video gaming. Amazon Game Studios and Crystal Dynamics used The Game … [Read more...] about Amazon Game Studios and Crystal Dynamics Unveil Two New Tomb Raider Titles
Winx Club Returns to Video Gaming with New Title ‘The Magic is Back’
Rainbow, Maximum Entertainment Partner on New Winx Club Console Game Rainbow has partnered with Maximum Entertainment to bring Winx Club back to console and PC gaming with a new licensed title scheduled for release in April 2026. Titled Winx Club: The Magic is Back, the game marks the franchise’s first video game launch in more than a decade. It will be available on PC via … [Read more...] about Winx Club Returns to Video Gaming with New Title ‘The Magic is Back’
Dragon Ball Gets Its First-Ever Game Inside Minecraft
TLL Staff Toei Animation has expanded the Dragon Ball Z licensing footprint into gaming with the launch of the first-ever downloadable content pack for Minecraft. Available now for Minecraft: Bedrock Edition, the Dragon Ball Z x Minecraft DLC allows players to participate in battles inspired by the anime’s World Martial Arts Tournament, with options for solo, cooperative and … [Read more...] about Dragon Ball Gets Its First-Ever Game Inside Minecraft