By Allison Watkinson TLL Reporter IMG Licensing has signed a multi-year extension with Ubisoft that expands its existing role as the company’s exclusive global licensing representative. Under the renewed agreement, the agency will continue to build Ubisoft's licensing program across its portfolio of well-known gaming IP such as Assassin’s Creed, Rainbow Six Siege, Far Cry, … [Read more...] about Ubisoft Renews Representation Agreement with IMG Licensing
Video Games
Sony Pictures Announces Three New Video Game Adaptations
By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations
Stern Pinball Releases High-Tech Dungeons & Dragons Games
By Allison Watkinson TLL Reporter Stern Pinball has partnered with Wizards of the Coast for a licensed pinball game collection called Dungeons & Dragons: The Tyrant’s Eye. Created for the 50th anniversary of D&D, Dungeons & Dragons: The Tyrant’s Eye will be available in three package tiers that offer a variety of gameplay features. The three package tiers … [Read more...] about Stern Pinball Releases High-Tech Dungeons & Dragons Games
Brawlhalla Returns to Roblox with Gamefam Collaboration
TLL Staff Ubisoft’s Brawlhalla is back on Roblox for a second year, teaming up once again with Gamefam to bring the free-to-play fighting game to a massive audience. Having started December 11 and running until January 11, Brawlhalla has taken over two of Gamefam’s most popular experiences: Teenage Mutant Ninja Turtles (TMNT) Battle Tycoon and Car Dealership Tycoon. In … [Read more...] about Brawlhalla Returns to Roblox with Gamefam Collaboration
New Details Released for The Phantom Video Game
By Allison Watkinson TLL Reporter King Features and Art of Play have revealed new details for their upcoming The Phantom video game alongside the launch of its pre-order campaign. Based on King Features' classic comic book series, the licensed video game will follow The Phantom character and his partner Diana Palmer in an original storyline that features comic-inspired … [Read more...] about New Details Released for The Phantom Video Game
Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox
By Allison Watkinson TLL Reporter Gamefam and Spin Master have launched a licensed Hatchimals brand activation within the Twilight Daycare Roblox experience. The licensed in-game experience kicked off on September 14 within Gamefam’s Twilight Daycare social role-playing game with a giant Hatchimals egg appearing in the daycare. The Hatchimals egg features a timer that … [Read more...] about Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox
Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming
By Allison Watkinson TLL Reporter The Player 2 agency has signed a new partnership with Millimages to bring the Molang brand to video games and digital entertainment. Molang, also known as the ambassador of kindness, is an international character IP and lifestyle brand that was acquired by Millimages in 2015.Initially created in 2010 by Korean illustrator Hye Ji Yoon, the … [Read more...] about Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming
Licensing Expo Keynote Explores the Future of Gaming
By Allison WatkinsonTLL ReporterLicensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry.The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing IPs can capitalize on the … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming
Toikido Taps Former Sanrio Exec Sabrina Segalov as New Licensing Director
TLL Staff The high tech entertainment brand Toikido has appointed former Sanrio exec Sabrina Segalov as its new Licensing Director. Segalov will work directly with Chief Commercial Officer Will Ochoa and US managing director Darryl Lai. Segalov joins Toikido after nine years working as senior licensing manager at Sanrio Global Ltd. Prior to that time she also worked on … [Read more...] about Toikido Taps Former Sanrio Exec Sabrina Segalov as New Licensing Director
Nintendo Releasing Live Action Film Based on Legend of Zelda
By Gary Symons TLL Editor in Chief It had to happen eventually, and now it has. Nintendo has announced over its X (Twitter) account that it will produce a live action film based on The Legend of Zelda, in partnership with Sony Pictures. The news was shared by none other than the equally legendary creator and game developer Shigeru Miyamoto, who took to X to write, … [Read more...] about Nintendo Releasing Live Action Film Based on Legend of Zelda