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Warner Bros.

Content & Experiential Roundup

September 23, 2016

Mattel and Otoy join force to bring original episodic "Batman: The Animated Series" content to the View-Master VR Viewer this fall. The new content is developed in partnership with Warner Bros. Consumer Products, DC Entertainment and Warner Bros.’ digital studio Blue Ribbon Content. Cartoon Network will release a new Adventure Time virtual reality mobile game and a Jake the … [Read more...] about Content & Experiential Roundup

Who’s News

September 16, 2016

Andrew Cooper is the new President of Sequential Brands Group.HMD global Oy appoints Pekka Rantala CMO. Following NBCUniversal’s acquisition of DreamWorks Animation, Universal Filmed Entertainment Group restructures its management team. Vince Klaseus leads the combined Universal and DreamWorks Animation games, digital and consumer products divisions. Margie Cohn helms the … [Read more...] about Who’s News

Cursed Child Blesses Retail

August 12, 2016

The numbers are in for the latest addition to J.K. Rowling’s Wizarding World franchise, Harry Potter and the Cursed Child: Parts 1 & 2, and the book is strongly positioned to break records. The franchise will further grow with the upcoming film Fantastic Beasts and Where to Find Them, slated for release on November 18, 2016. Although the Harry Potter licensing program has … [Read more...] about Cursed Child Blesses Retail

Top Entertainment/Character Properties Drive Comics Sales Above $1 Billion

July 18, 2016

Pow! Retail sales of comics and graphic novels in the U.S. and Canada grew 10% in 2015, passing $1 billion for the first time in decades, driven by top entertainment/character properties including Star Wars. The new market size analysis comes from comic book data specialist Comichron and online retail trade magazine ICv2 just before giant Comic-Con International opens next … [Read more...] about Top Entertainment/Character Properties Drive Comics Sales Above $1 Billion

Who’s News

May 23, 2016

Jeffrey Godsick steps down as President of Fox Consumer Products to join Sony Pictures Motion Picture Group as EVP Worldwide Partnerships. Genius Brands Intl. promotes Stone Newman to President Global Consumer Products & Marketing. Soo Koo is appointed CCO at Warner Bros. Consumer Products. Michael Carrington steps down as CEO of Zodiak Kids Studios to take the helm of … [Read more...] about Who’s News

Entertainment/Character Once Again Fastest-Growing Property Type in 2015

May 16, 2016

By Marcy Magiera Entertainment/character licensing put on a display of superhero strength and speed in 2015, growing 8.0% to dash past $11 billion in retail sales in the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. It was the property type’s third consecutive year of notable growth: after five years of decline from 2008 through 2012, … [Read more...] about Entertainment/Character Once Again Fastest-Growing Property Type in 2015

Interactive Branding

April 22, 2016

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals: Marvel partnered with Victory Hill Exhibitions to open the Avengers S.T.A.T.I.O.N.—an experience that promises to give fans a look at intelligence … [Read more...] about Interactive Branding

Who’s News

March 7, 2016

Warner Bros. Consumer Products names Peter van Roden SVP Global Themed Entertainment. Brit Gordon joins Fermata Partners to collaborate with Founding Partners Kit Walsh, Scott Bouyack, Derek Eiler, and Chris Prindiville on behalf of the PGA TOUR. DHX Brands appoints Kaisa Nieminen Senior Brand Manager North America, where she will lead initiatives for Teletubbies, Twirlywoos … [Read more...] about Who’s News

WBCP Reveals Superlist of Licensees

January 29, 2016

By Karina Masolova Warner Bros. Consumer Products unveiled a host of licensees worldwide for its biggest property of the year, Batman v Superman: Dawn of Justice, which hits theaters March 25th. See the full list, with contact info for all dealmakers via the Licensing Source Book, below.   Front and center with all-new franchise DC Super Hero Girls, WBCP will showcase a … [Read more...] about WBCP Reveals Superlist of Licensees

Who’s News

January 25, 2016

Pam Lifford has been named President of Warner Bros. Consumer Products starting Feb. 1. Lifford succeeds Brad Globe, who will step down in after more than a decade overseeing WBCP. Barry Ziehl has been named EVP Public Affairs & Strategic Initiatives for Warner Bros. Entertainment. IDW Publishing is taking management of its foreign rights catalog for global publishing … [Read more...] about Who’s News

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