The Licensing Letter

Wildbrain

Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations

By Allison Watkinson TLL Reporter WildBrain is launching a wide range of holiday-themed products, content and experiences for its Strawberry Shortcake children's'' brand.The licensed activations and events are intended to support the release of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday.Strawberry Shortcake recently made an appearance … [Read more...] about Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations

Who’s News: Wildbrain Restructures Company With New Executive Appointments

By Allison Watkinson TLL Reporter WildBrain has announced changes to its executive team to align with the company's new business strategy and structure.The company says its new business structure will consolidate many aspects of Wildbrain's operations into three distinct divisions.  These divisions include content creation, audience engagement and global licensing.The new … [Read more...] about Who’s News: Wildbrain Restructures Company With New Executive Appointments

Wildbrain Commissions Series Based on Spike Milligan’s Badjelly Novel

By Allison WatkinsonTLL ReporterTVNZ and Wildbrain have commissioned a new kids' series based on Badjelly the Witch from Mukpuddy Animation, Sphere Animation and Cantilever Media. TVNZ is New Zealand’s state-owned, commercially funded broadcasting network and Wildbrain is a global production, distribution and licensing company. WildBrain will be responsible for global … [Read more...] about Wildbrain Commissions Series Based on Spike Milligan’s Badjelly Novel

Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies

By Allison Watkinson TLL Reporter WildBrain has secured a slate of new licensing partnerships and content agreements for its long-standing Teletubbies brand. The new partnerships will expand the reach of the Teletubbies in categories such as ecommerce, apparel, location-based entertainment, lifestyle products, accessories, gaming and more. For the ecommerce category, … [Read more...] about Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies

WildBrain to Become Global Distributor for Tencent’s Pet Hotel Series

By Allison Watkinson TLL Reporter WildBrain has partnered with Tencent Video and Miaow’s House as the exclusive worldwide distributor of the Pet Hotel series outside of mainland China. “This exciting partnership with Tencent Video and Miaow’s House represents the continued expansion of our business in China and underscores WildBrain’s international reach as we introduce … [Read more...] about WildBrain to Become Global Distributor for Tencent’s Pet Hotel Series

Acquisitions: Wildbrain Buys Out Pre-Production Animator House of Cool

By Allison Watkinson  TLL Reporter The global entertainment company WildBrain has closed its acquisition of the pre-production animation studio, House of Cool. The acquisition is intended to expand and improve Wildbrain's pre-production capabilities for current and future animated series, specials and features. The co-founders of House of Cool, Wes Lui and Ricardo … [Read more...] about Acquisitions: Wildbrain Buys Out Pre-Production Animator House of Cool

Metaverse: Teletubbies Become Fashion Icons on Second Life

By Allison Watkinson TLL Reporter House of Blueberry and WildBrain are releasing an exclusive virtual Teletubbies clothing collection for the Second Life metaverse platform. Second Life is an online multimedia metaverse platform that was developed and launched by Linden Labs in 2003. The virtual Teletubbies clothing collection includes more than a 130 items that can … [Read more...] about Metaverse: Teletubbies Become Fashion Icons on Second Life

Who’s News: Wildbrain Names Josh Scherba as New CEO

By Gary Symons TLL Editor in Chief The family entertainment leader Wildbrain Ltd. has promoted Josh Scherba (pictured at right) to the position of CEO, replacing Eric Ellenbogen. As well, Jim Fielding, Chief Marketing and Brands Officer, has been appointed as Strategic Advisor to the CEO and Board of Directors. Scherba will take on the role of President and CEO, and … [Read more...] about Who’s News: Wildbrain Names Josh Scherba as New CEO

Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain

By Gary Symons TLL Editor in Chief The people of Ukraine have been redefining the definition of courage and perseverance under the most extreme adversity. Now, the aptly named pre-school series Brave Bunnies is going back into production with the help of Wildbrain. The global kids and family entertainment company has partnered with Ukrainian kids’ producer Glowberry … [Read more...] about Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain