By Allison Watkinson TLL Reporter IMG Licensing has signed a multi-year extension with Ubisoft that expands its existing role as the company’s exclusive global licensing representative. Under the renewed agreement, the agency will continue to build Ubisoft's licensing program across its portfolio of well-known gaming IP such as Assassin’s Creed, Rainbow Six Siege, Far Cry, … [Read more...] about Ubisoft Renews Representation Agreement with IMG Licensing
WME
Flavortown Cooks Up Kitchen Appliances with Mon Chateau
By Allison Watkinson TLL Reporter Guy Fieri’s Flavortown brand has partnered with Mon Chateau to launch a line of small kitchen appliances for Mother’s Day. The licensed kitchen collection will add several high-performance tools to Fieri's existing line of Flavortown Cookware products. Developed and distributed by Mon Chateau, the new releases include an Immersion … [Read more...] about Flavortown Cooks Up Kitchen Appliances with Mon Chateau
Social Media Ledger
By Karina Masolova At Brand Licensing Europe, keynote speaker Cassey Ho outlined the history behind her successful merchandising program (over 200 SKUs available from her online store and speciality boutiques). Her key points for building a successful brand—staying true to oneself, listening to the fan community—ring true for all digital celebs TLL identified as licensing … [Read more...] about Social Media Ledger