By Allison Watkinson TLL Reporter TKO Group Holdings and Seagram's Escapes have launched a multi-year licensing partnership for a Seagram's Escapes Spiked beverage collection inspired by the WWE. The co-branded collection includes three revamped offerings from the beverage company's existing line-up of Spiked drink flavors. Based on well-known wrestling phrases from … [Read more...] about Seagram’s Escapes Gets Ready to Rumble with WWE
World Wrestling Entertainment
Mattel and WWE Renew Global Licensing Partnership
By Allison Watkinson TLL Reporter Mattel and WWE have signed a multi-year extension to their long-standing global agreement for licensed toys and roleplay items. The multi-year agreement marks a continuation of Mattel's role as a major producer of licensed toys, games and costumes inspired by WWE athletes and branding. Launched in 2010, the ongoing partnership between the … [Read more...] about Mattel and WWE Renew Global Licensing Partnership
Hot & Spicy Fire Wok Brings the Heat to WWE
By Allison Watkinson TLL Reporter Nissin Foods Hot & Spicy Fire Wok ramen brand has been named an official sponsorship partner of World Wrestling Entertainment. As an official WWE partner, Hot & Spicy Fire Wok will receive prominent exposure across numerous WWE assets and programming. This includes serving as the presenting partner for WWE's recent Men's … [Read more...] about Hot & Spicy Fire Wok Brings the Heat to WWE