The Licensing Letter

ZAG licensing

Burger King France Launches Campaign With Miraculous and Ghostforce

By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce

Miraculous Signs Multiple New and Returning Licensees

Allison Watkinson TLL Reporter The animation studio ZAG has signed a roster of multi-media deals for its award-winning global franchise, Miraculous. Jeremy Zag, Founder and CEO of ZAG, says he's been thrilled by the continuing support from licensees for Miraculous: Tales of Ladybug and Cat Noir.  "I would have never imagined that one of our creations would resonate across … [Read more...] about Miraculous Signs Multiple New and Returning Licensees

Playmates Creates a Towering Playset For ZAG’s Miraculous Series

By Allison Watkinson TLL Reporter Playmates Toys is expanding the ZAG Heroez Miraculous toy line with a four-foot tall Miraculous Ladybug Paris Heroez Playset. Featuring the iconic Eiffel Tower, the playset puts fans in the heart of the Parisian environment where heroes Ladybug and Cat Noir combat evil doers. The Heroez playset features a working elevator, zip line and … [Read more...] about Playmates Creates a Towering Playset For ZAG’s Miraculous Series

ZAG Enters Fruitful Partnership With Produce Giant Fresh Del Monte

By Gary Symons TLL Editor in Chief The global fruit and vegetable company Fresh Del Monte is looking for some 'Miraculous' results from its partnership with ZAG Animation. Fresh Del Monte is one of the world's leading vertically integrated producers, distributors and marketers of fresh and pre-cut fruits and vegetables. The company has worked with Miraculous before, but is … [Read more...] about ZAG Enters Fruitful Partnership With Produce Giant Fresh Del Monte

ZAG Announces Release Dates for Highly Anticipated Miraculous Film

By Allison Watkinson TLL Reporter Zag has announced new details for its upcoming feature film based on the Miraculous superhero franchise ahead of this year's Licensing Expo. The plot of the movie will include the origin stories of the franchise's main superhero characters, Ladybug and Cat Noir. Miraculous: Ladybug & Cat Noir, The Movie is directed by Jeremy Zag from … [Read more...] about ZAG Announces Release Dates for Highly Anticipated Miraculous Film

New Kellogg’s Cereal a Part of Your Miraculous Breakfast

By Allison Watkinson TLL Reporter Kellogg's and ZAG have partnered to create a co-branded breakfast cereal based on the ZAG Heroez franchise, Miraculous. The Kellogg Company is a global producer of branded convenience and snack foods such as cereal, frozen products, and packaged noodles. “For more than a century, people have started their day with Kellogg’s cereal, … [Read more...] about New Kellogg’s Cereal a Part of Your Miraculous Breakfast

Who’s News: ZAG Appoints Mark Kingston As First SVP of Global Consumer Products

By Allison Watkinson  TLL Reporter ZAG has appointed Mark Kingston to the new position of SVP of global consumer products to support the studio's increased growth. Kingston will lead the expansion of ZAG’s consumer products and licensing initiatives from the company's London office. He will also be responsible for managing the gaming and location-based experiences … [Read more...] about Who’s News: ZAG Appoints Mark Kingston As First SVP of Global Consumer Products

ZAG Goes to the Dogs With Miraculous Toy Collection

By Allison Watkinson TLL Reporter ZAG has signed a licensing agreement with Zippy Paws to develop a dog toy collection based on the Miraculous franchise. “So many families have pets who are, quite simply, part of the family, and as Miraculous has broad appeal to families, our move into pet licensing is a natural extension for the brand,” said ZAG CEO, Jeremy Zag. … [Read more...] about ZAG Goes to the Dogs With Miraculous Toy Collection

ZAG to Unveil New Ghostforce Toy Line At ABRIN Expo

By Allison Watkinson TLL Reporter ZAG has partnered with Novabrink and Xalingo to unveil new licensed Ghostforce toys at the ABRIN expo in Brazil. The ABRIN expo is the largest business-to-business event in the Latin American toy sector. The event hosts an average of 140 exhibitors and 13,000 visitors. ABRIN 2023 takes place from March 5 to 8, 2023. “ABRIN is such an … [Read more...] about ZAG to Unveil New Ghostforce Toy Line At ABRIN Expo