By Allison Watkinson
TLL Reporter
Disney and Marvel have partnered with Target for an extensive collection of kids bedding products under the retail company’s Pillowfort brand.
Based on both Disney Princesses and Marvel Super Heroes, the licensed products were created in collaboration with Target’s in-house product design team.
“The addition of the Disney Princess and Marvel collections into our Pillowfort line combines the power of two brands consumers love to create real joy at an incredible value for their families,” said Target EVP, Jill Sando. “In this only-at-Target collection, we’re bringing the magic of Disney Princess characters and Marvel Super Heroes to kids’ bedding and decor in a totally Target way—delivering incredible design and quality products that parents can trust, at amazing prices they won’t find anywhere else,” added Sando. “The products are so fun and joyful—it’s everything millions of people love about Disney, Marvel and Target.”
Offering more than 50 licensed items, the Pillowfort collections feature a wide variety of character-inspired products such as pillows, hooded blankets, dolls, sheets, quilts, glow-in-the-dark comforters and more.
The Disney Princess collection offers soft, storybook colors and includes popular Disney princesses like Moana, Ariel, Tiana, Belle and Cinderella.
Featuring comic book-inspired colorways, the Marvel Super Heroes collection includes products based on well-known characters such as Black Panther, Spider-Man, Hulk, Captain America and Iron Man.
“The Pillowfort collections featuring Disney Princess and Marvel character designs integrate the iconic storytelling of Disney Princess characters and Marvel Super Heroes into everyday family life, offering these beloved brands at an accessible price point,” said Disney Consumer Products VP, Braden Dent. “This collection exemplifies how Disney brings its beloved brands into meaningful, everyday moments for fans and consumers.”
Launched in 2016, Pillowfort is an in-house Target brand that offers hundreds of affordable products across children’s bedding, homewares and décor.
The full assortment of licensed products can be found through Target’s e-commerce website, and will be available in Target retail stores beginning in late April.
This collection marks the first of three product collaborations from Target and Disney throughout 2025.
Scheduled to launch later this year, the two companies are currently developing additional themed collections for Target’s Cat & Jack and Cloud Island childen’s fashion brands.
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