Born in 2003 on a chairlift in Park City, Utah, Skullcandy has become the top selling brand in Stereo Headphones and True Wireless Earbuds (based on data from The NPD Group on retail sales).
Skullcandy’s mission is to unleash the power of music for all, with a vision to be the number one brand for the youthful and adventurous consumer.
Beanstalk says the Skullcandy licensing program will encourage both existing and new fans to “tune into their own Skullcandy lifestyle and express their individual personalities.” Beanstalk will leverage the distinct aesthetic of the Skullcandy brand to further extend its unique voice, style and purpose from audio to lifestyle.
“We are truly excited to be partnering with an adventurous and inclusive brand as Skullcandy,” said Beanstalk president and CEO Allison Ames. “It has all of the right ingredients for successful brand extensions. It’s accessible and doing great things in the tech space. It’s diverse and progressive. It understands its audience and in a sea of sameness, Skullcandy stands out from the crowd.
“This provides us with a wonderful opportunity to create a licensing program that speaks to Skullcandy’s fans’ lifestyles, interests and values.”