By Gary Symons
TLL Editor in Chief
7-Eleven and Tetris will be giving away thousands of Tetris mobile gaming devices, all shaped like the iconic Slurpee cup.
The giveaway is the result of a collaboration between the two brands, celebrating the 40th anniversary of the Tetris mobile game.
“We know our customers are passionate gaming enthusiasts who also appreciate a healthy dose of nostalgia – making this collaboration with Tetris a ‘perfect fit’,” said Marissa Jarratt, Executive Vice President, Chief Marketing & Sustainability Officer. “We’re excited to bring fans of these iconic brands a unique, one-of-a-kind way to play the classic arcade game they love.”
7-Eleven is inviting customers to visit their local 7-Elevent, Speedway and Stripes stores to snack, and hopefully, to stack!
Customers across the U.S. who purchase participating products via 7Rewards, Speedy Rewards or 7NOW Delivery will have a chance to win one of 20,000 limited edition Tetris handheld gaming devices, all shaped like 7-Eleven’s iconic frozen beverage, the Slurpee. The bespoke handheld devices, designed and manufactured by My Arcade, celebrate the legacy of Tetris in the form of the world’s most recognizable frozen beverage.
7-Eleven has also unveiled limited edition co-branded merchandise including retro t-shirts, hoodies, hats, stickers, keychains and totes; all available on the retailer’s online merchandise store, 7Collection. A limited quantity of gaming devices will also be available for purchase.
“As we mark the milestone 40th anniversary of Tetris, we are excited to announce our partnership with 7-Eleven, another iconic brand beloved across generations,” said Maya Rogers, CEO of Tetris. “This collaboration celebrates our spirit of innovation and delivers fans with a new, fun way to experience Tetris.”
Loyalty members who want even more chances to win can score seven extra entries by purchasing fan-favorite items like Slurpee drinks, Big Gulp and Big Bite hot dogs, as well as any variety of Red Bull, including Energy Drink, Sugarfree, and the new Red Bull Summer Edition Caruba Elderflower. Fans can boost their odds by checking out the full list of participating products here.
Fans can easily become a loyalty member by downloading the 7-Eleven or Speedway apps from the App Store or Google Play, or by visiting 7Rewards.com or SpeedyRewards.com.