By Allison Watkinson
TLL Reporter
Transport for London and Beer52 have launched a collaborative beer collection inspired by the city’s craft brewing scene and transportation network.
Facilitated by IMG on behalf of Transport for London (TfL), the licensing partnership includes 16 unique beer varieties, a special-edition of Beer52’s Ferment magazine and an exclusive London Craft Beer Tube map.
“We believe the best beer collaborations bring a fresh perspective, and working with TfL has given the brewers working on this collection so much inspiration,” said Beer52 CEO, Fraser Doherty. “The specially created map is not only a practical guide for beer enthusiasts, but also a testament to the creativity and innovation of London’s breweries. We hope it will inspire people to explore the city’s diverse neighbourhoods and discover some hidden gems along the way.”
Each craft beer featured in the London Beer Tour collection showcases bespoke label art that is inspired by the city of London, its communities and TfL stations and bus routes.
The TfL-inspired artwork is influenced by aspects of London’s public transportation network such as the seat fabric patterns, its logos, its distinctive line colors and more.
The licensed Beer52 London Beer Tour craft beverages special-edition magazine and limited-edition Tube Map poster are exclusively available on the Beer52 website for subscribers and individual purchase starting April 6, 2024.
Transport for London Launches Specialty Collection with Beer52
