By Allison Watkinson
TLL Reporter
Cardio Bunny is launching a new licensing program in the United States in partnership with The Brand Liaison agency.
Launched in 2020, Cardio Bunny is a high-performance activewear brand that offers stylish apparel and accessories for the international retail market.
The new Cardio Bunny licensing program plans to introduce American consumers to the European activewear brand by securing partnerships with established athleisure manufacturers and retailers.
Through The Brand Liaison, Cardio Bunny will be seeking new partners across a variety of athleisure categories including activewear, outdoor apparel, fitness accessories, footwear and more.
“We’re thrilled to launch our US licensing program with The Brand Liaison and extend Cardio Bunny’s reach to the US consumer,” said Cardio Bunny CEO, Wojciech Czernecki. “Our European customers trust us to provide quality, stylish, and functional activewear, and through strategic licensing partnerships, we can bring that experience to even more people around the world,” added Czernecki. “This program is an exciting step in the continued growth of our brand.”
The Brand Liaison will be featuring the Cardio Bunny brand at Booth E-154 during this year’s International Licensing Expo in Las Vegas from May 20 to 22.
The Brand Liaison is a licensing agency that specializes in securing brand expansion opportunities and licensing partnerships for its clients.
Its client portfolio includes well-known brands and intellectual property across a broad range of categories such as fashion, entertainment, home goods, food, design and more.