By Allison Watkinson
TLL Reporter
The Coffee Bean & Tea Leaf is launching its second licensing collaboration with the Tokidoki lifestyle brand.
The new collaboration includes a special-edition beverage menu and merchandise based on official Tokidoki characters.
“Having been a fan of The Coffee Bean & Tea Leaf for over two decades, I have found inspiration and creativity in their welcoming and positive environment,” said Tokidoki CCO, Simone Legno. “Our goal with this collection is to infuse positive art with the inclusive and friendly spirit of The Coffee Bean & Tea Leaf cafes, creating a truly unique and uplifting experience for our fans.”
The Coffee Bean & Tea Leaf is debuting three new beverages inspired by Tokidoki characters called Chocotella, Strawberry Milk and Boba Bob.
The Chocotella drink is a dark chocolate hazelnut Ice Blended drink that is topped with chocolate whipped cream, sprinkles and a dark chocolate drizzle.
The Strawberry Milk beverage features strawberry-infused whole milk topped with a strawberry-drizzled cream cap and a layer of strawberry syrup at the bottom.
The Boba Bob is an iced dirty chai latte with brown sugar boba, a cream cap and a caramel drizzle.
“We are thrilled to collaborate once again with the extraordinary talent of Simone and the Tokidoki team to create this exclusive collection and offer our guests a creative and fun experience,” said Lisa Ransom, Global Chief Marketing Officer of The Coffee Bean & Tea Leaf. “The new beverages are a testament to the shared creativity between our brands and we truly can’t wait for our guests to taste the new flavors, which are inspired by the delightful and engaging Tokidoki characters.”
The licensed merchandise includes a range of Tokidoki-inspired items such as a tote bag, a lunch box, a pencil case, a water bottle, an insulated tumbler bottle, a foldable bag, a cold cup with removable straw, an accessory pouch and four Tokidoki character pins.
“We’re happy to announce our second collaborative collection with The Coffee Bean & Tea Leaf and are honored to partner with such an iconic brand to provide fans with creative merchandise and beverages,” said Tokidoki CEO, Pooneh Mohajer.
Available until August 20, the co-branded beverages can be found through The Coffee Bean & Tea Leaf mobile app and cafe locations.
The Tokidoki-inspired merchandise can be purchased exclusively at The Coffee Bean & Tea Leaf cafes.
Founded in 1963, The Coffee Bean & Tea Leaf is a global specialty coffee and tea house that offers fresh, hand-crafted beverages that are made from high-quality coffee and tea sourced from local communities.
Tokidoki is a character based lifestyle brand that is inspired by cute Japanese aesthetics.
Created by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold,
Since it initially debuted in 2005, Tokidoki has amassed an international fanbase and an extensive portfolio of licensees across multiple consumer product categories.
The Coffee Bean & Tea Leaf Introduce Tasty Tokidoki Collection
