By Allison Watkinson
TLL Reporter
The Hundreds and Manic Panic have partnered on a licensed collection of apparel and co-branded hair dye.
The licensing collaboration between the two companies was brokered by Pacific Swell Brands, a boutique licensing agency that specializes in extending brands into new consumer products and markets.
The co-branded collection by The Hundreds and Manic Panic features a range of t-shirts, pullover hoodies, and snapback hats adorned with graphic art. The collection will also include a co-branded hair dye in a colour called Wildfire.
The Manic Panic hair dye and cosmetics brand was founded in 1977 by the sister team, Tish and Snooky. Manic Panic products have been officially certified as cruelty-free, vegan, and globally-compliant since the brand’s initial creation.
“We are so excited about this collaboration! The Hundreds RULE!,” said Tish and Snooky.
The Hundreds is an international, community-based apparel brand and media platform. Founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), the apparel brand primarily sells men’s clothing, footwear, and eyewear based on 90’s Californian streetwear styles.
“I’ve always loved the sentiment that, ‘You can’t control the world, but you can control your hair’,’” said Bobby.
The co-branded product collection was officially released on The Hundreds application and e-commerce website on November 3, 2022.