By Allison Watkinson
TLL Reporter
Viral Nation Talent has partnered with Wind Sun Sky Entertainment to produce a wide range of multi-platform content for The McCartys.
The McCartys are a family of online influencers that create comedic, short-form videos that are released on the family’s dedicated Youtube, TikTok and Instagram social media channels.
The McCarty’s family includes Kevin and Stephanie and their children Audriana and Braxton.
“We are thrilled about this incredible partnership with Viral Nation and Wind Sun Sky Entertainment,” said Kevin McCarty. “This is an exciting next step for our family, in bringing our beloved characters into a whole new world of animation and interactive storytelling.
“We can’t wait to share more laughs and heartwarming moments with our fans, old and new, across these new platforms,” added McCarty. “It’s a dream come true for us, and we’re grateful for the opportunity to expand our creative horizons in such a meaningful way.”
With the support of Wind Sun Sky Entertainment and Viral Nation Talent, The McCarty’s will expand their comedic entertainment franchise with new content such as animated social media shorts, a long-form animated series and a licensed Roblox gaming experience.
The project will begin with animated shorts that will air across The McCartys’ existing social media platforms. The short-form animations will be used to promote The McCarty’s upcoming long-form content that will be distributed across a wide variety of digital streaming platforms.
“We are incredibly excited to embark on this pioneering journey with Viral Nation and The McCartys,” said Wind Sun Sky Entertainment CEO, Catherine Winder. “Expanding reach across multiple storytelling platforms and formats for iconic talent like The McCartys is just the kind of opportunity we look for. They are such a dynamic, funny, and relatable family that bringing them to life in an animated world was a natural next step in the evolution of their amazing universe.”
Currently in development for the Roblox platform, the interactive McCartys game will allow players to enter the McCartys universe as animated in-game characters.
The licensed game will feature official characters and storylines from the McCarty franchise’s upcoming animated series.
“This project showcases the boundless potential for content creators to explore diverse avenues and seize exciting opportunities beyond their current digital platforms,” said Viral Nation Talent head, Paul Telner. “Working with The McCartys and Wind Sun Sky Entertainment represents a monumental step forward in the creator economy. This collaboration expands the reach of Viral Nation’s talent and pairs them with some of the best producers today.”
Wind Sun Sky Entertainment is a global franchise development company that focuses on creating licensed entertainment content that is distributed across numerous traditional and digital content platforms.
This includes traditional broadcasting networks, digital streaming services, social media, gaming platforms and more.
“This partnership highlights Viral Nation’s dedication to redefining talent representation, helping our creators expand into new realms of animation and interactive gaming,” said Viral Nation president, Jonathan Chanti. “We can’t wait to see how fans embrace this fresh chapter in The McCartys’ journey.”
Viral Nation Talent is a marketing and talent representation agency that specializes in social media platforms and online influencers.
The Viral Nation Talent agency currently represents a client roster of more than 900 different content creators, celebrities and athletes across all media platforms.