By Allison Watkinson
TLL Reporter
The Point.1888 and its EMEA sub agents have signed 48 new licensee deals for Moonbug Entertainment’s popular brands Blippi, CoComelon, and Morphle.
Founded in 2018, Moonbug Entertainment’s programming is now distributed on more than 100 platforms in 26 languages around the world. The company is known for creating, producing and publishing quality children’s and family entertainment.
“We’re thrilled to announce our partnership with so many licensees for Blippi, CoComelon and Morphle,” said Bethan Garton, Chief Commercial Officer at The Point.1888.
“With the consistent growth and popularity, the brands have experienced over the past year, this is the perfect time for new products to launch in market. We’ve worked extremely hard to ensure the brands have the right partners to deliver product that provide as much fun as the brands do.”
The Point.1888 is a brand licensing agency that helps clients boost revenue, brand awareness, and consumer engagement. The Point.1888 is a fifth-generation family company with 130 years’ experience in bringing products to market.
The Point.1888 has leveraged Blippi, CoComelon and Morphle’s popularity through the development of a licensed consumer products program across EMEA.
The licensing agency succeeded in this development with the help of its sub agents Brand Energy, CLM, El Ocho, ELC, Evolution of Licensing, Ferly, LDI, Lisans, Partner Plus and Spacetoons.
“The rapid growth of our licensee portfolio is a reflection of the strength of our great brands and the great work of the team at The Point.1888,” said Adam Steel, Director Global Agency for Consumer Products at Moonbug Entertainment.
“We are looking forward to welcoming new high calibre partners to the Moonbug family and continuing the great work in expanding our current product lines and categories.”
New partners across EMEA include:
- 8th Wonder for CoComelon chair & heatable warmer
- Ackermans for CoComelon apparel
- Albatros for CoComelon publishing and activity books
- Alligator for Morphle publishing
- Amscan for Blippi dress up
- Aykroyds/ TDP for Blippi Nightwear
- Big Balloon for CoComelon publishing
- Centum for Blippi & CoComelon publishing
- Character Options for CoComelon & Blippi toy extensions
- Cijep Jemini for CoComelon furniture & home
- Clementoni for CoComelon puzzles & games
- Diakakis for CoComelon BTS
- Diamant for CoComelon toy extension
- Eurofun for CoComelon events & character appearances
- Famosa for CoComelon plush backpack, 3D cushions, and PJ holder
- Fashion UK for CoComelon, Blippi & Morphle apparel
- First Kid for CoComelon inflatables
- GSS- Amendment for CoComelon toy extension for novelties & inflatables
- Happiness Is Us for CoComelon chocolate eggs
- Hunter Price for CoComelon fidget toys
- Igloo Books for CoComelon publishing
- Immediate for CoComelon publishing
- Intersource for CoComelon toys
- Laceys for CoComelon hardlines, softlines, and FMCG
- Panini for CoComelon publishing
- Party Centre for CoComelon
- Phidal for Blippi & CoComelon publishing
- Prima Toys for CoComelon toys
- Rainbow Max for CoComelon & Blippi back to school, stationery, and arts & crafts
- Rainbow Productions for CoComelon character appearances
- Relkon for CoComelon confectionery
- RJ Bags for Blippi & Morphle bags
- Roy Lowe for CoComelon, Blippi, Morphle & Little Baby Bum hosiery
- Rubies for CoComelon dress up
- Showagent for CoComelon events & character appearances
- Signature for Blippi publishing
- Sinecast for CoComelon events & character appearances
- Sodico for CoComelon personal care
- Soluna for CoComelon live events
- Spactoon event for Blippi events
- Suncity for CoComelon apparel
- TeamTex for CoComelon Car Seats
- Toy Pro amendment for CoComelon outdoor & home
- United Essentials for CoComelon apparel
- Upcoming Minds for CoComelon board games & hardlines – scooters
- Visage Textiles for CoComelon crafting textiles
- Whitehouse Leisure for Morphle amusement plush
- William Lamb for Blippi bags & footwear
Blippi is currently available on demand via the streaming sites Netflix and HBO Max. Blippi Wonders has also been added to both platforms. Blippi’s Treehouse launched on Amazon Kids+ last December, and a companion show about Blippi’s best friend Meekah also launched on YouTube last fall.
The popular brand Morphle has recently launched on Tiny Pop. It has seen significant success on the release of its clothing line on Character.com and the Character Options toy release prior to Christmas.
CoComelon has received recognition for its consumer products programme, having won ‘Pre-School Toy of the Year’ at the 2021 Toy Industry Awards. CoComelon is the most-watched global kids brand on YouTube.