By Allison Watkinson
TLL Reporter
The RHS is launching a new licensed collection with Sophie Allport for the upcoming 2025 RHS Chelsea Flower Show event.
The 2025 Sophie Allport x RHS collection will offer a range of exclusive memorabilia that celebrates the Chelsea Flower Show and the brands’ ongoing licensing partnership.
This year’s product range has expanded to include offerings like small kitchen trays, cotton tea towels, tote bags, mugs and signed art prints.
“Sophie Allport is rightly admired for her skill in developing designs that draw on classic British heritage with taste, style and humour—and this collection is a truly inspired example of that skill,” said RHS licensing manager, Cathy Snow. “The new Sophie Allport RHS Chelsea Flower Show 2025 collection brings the joy and abundance of gardening, and the fun of gardening with help from your furry friends, into the home,” added Snow. “It will appeal to gardeners, dog lovers and nature lovers—and in fact anyone who appreciates items that combine usefulness with attractive and original design.”
Inspired by Sophie Allport’s love of English cottage gardens, the collection features exclusive artwork that depicts a vegetable patch, a greenhouse, a shepherd’s hut and a floral garden.
The illustration also depicts a Jack Russell, a Golden Retriever and a Yorkshire Terrier as a reference to this year’s RHS and BBC Radio 2 Dog Garden.
Designed by the presenter of BBC’s Garden World, Monty Don, the BBC Radio 2 Dog Garden was developed to provide a pet-friendly environment within the Chelsea Flower Show.
“We’re delighted to be partnering with the UK’s leading gardening charity for this exclusive collection— especially in the year that sees the unveiling of the RHS & BBC Radio 2 Dog Garden, designed by Monty Don,” said Sophie Allport. “As a dog-lover and RHS supporter this might just be my favourite RHS Chelsea Flower Show collection yet!”
The full 2025 RHS collection will be available for purchase through the Sophie Allport e-commerce website and at the brand’s official stand during the Chelsea Flower Show from May 20 to 24.
All of the products featured in the collection will include RHS brand logos and Garden Show iconography across both the packaging and swing tags.
Founded in 1804, the Royal Horticultural Society is a UK-based gardening charity that operates a wide variety of national events, community initiatives, educational endeavors, scientific research programs, public gardens and more.
The RHS and Sophie Allport Announce Chelsea Flower Show Collection
