By Allison Watkinson
TLL Reporter
Timex Group has signed a partnership with Aston Martin for licensed jewelry and watches inspired by the luxury automotive brand.
Under the terms of the licensing agreement, Timex Group will design, manufacture and distribute products for the Aston Martin brand and the Aston Martin Aramco Formula One team.
“Starting this new license with Timex Group gives us the opportunity to pursue our brand extension strategy with a long-term vision,” said Aston Martin director, Stefano Saporetti. “We sought a partner who could expand our presence in the watch and jewelry space especially for our fans around the world while sharing our core values.”
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Announced during Timex Group’s global summit in Abu Dhabi, the collection will include branded design elements such as the Aston Martin wings logo and the marque’s racing green color.
The first collection will debut in Fall 2025 through Aston Martin’s online and offline channels, Timex Group’s global distribution network and select retailers across the globe.
“We could not be more excited to start this new journey with Aston Martin,” said Timex Group CEO, Tobias Reiss-Schmidt. “Aston Martin has such a rich heritage that allows us to create new icons in both watches and jewelry. Aston Martin’s presence in Formula One has grown its fan base in a truly cross-sectional way, and we look forward to introducing our collections to this diverse audience.”
Timex Group is a privately-held company that creates and distributes time pieces and jewelry for the global retail market.
The company currently represents a diverse portfolio of consumer brands such as Adidas, Ferragamo, Furla, Guess, Nautica, Philipp Plein, Ted Baker and Versace.
Founded in 1913, Aston Martin is a British automotive company that specializes in designing, creating and exporting luxury, high-performance vehicles.
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