TLL Staff
The high tech entertainment brand Toikido has appointed former Sanrio exec Sabrina Segalov as its new Licensing Director.
Segalov will work directly with Chief Commercial Officer Will Ochoa and US managing director Darryl Lai.
Ochoa says Segalov will leverage her expertise across brand licensing and marketing strategy to play a fundamental role in securing new licensing partners for Toikido’s licensing business.
“We are delighted to welcome Sabrina to the Toikido team,” says Ochoa. “Her cross-category experience within licensing, combined with a proven track record of fostering growth across diverse retail landscapes both in the U.K. and globally, is hugely impressive.
“We eagerly anticipate her leveraging this wealth of experience with our expanding portfolio of gaming and entertainment IPs, propelling Toikido’s ambitious growth trajectory forward.”
Segalov says she is equally excited to join Toikido, which has enjoyed phenomenal success since its founding in 2020, particularly with its Piñata Smashlings online game and toy line.
“I am thrilled to embark on this incredible journey with the Toikido team, an opportunity to contribute to their remarkable portfolio of brands,” says Segalov. “With exciting new IP set to launch soon, I look forward to being a driving force in the continued growth of Toikido, a company that has flourished since its inception in 2020.”
Toikido is a fast-growing entertainment company that was founded in 2020 by Darran Garnham. The company’s primary business activities include building internal brands or brands for third parties; toy and apparel production; and licensing partnerships.
Toikido has established strong partnerships with Netflix, Skydance, Apple, three major gaming studios. The company works primarily in the areas of gaming, music, entertainment, and toys.