By Allison Watkinson
TLL Reporter
Ricochet has partnered with The Point.1888 to explore potential licensing possibilities for their popular TV show The Repair Shop.
Ricochet is an independent television production company that focuses on entertaining and informative programs.
“The Repair Shop is a very special place and in a short time has built a passionate and loyal audience,” said Joanna Ball, Managing Director of Ricochet.
” We are looking forward to working with The Point to translate the magic of the barn for its many fans into product.”
The Repair Shop features a team of skilled British craftspeople as they restore treasured antiques that seemed irreparably damaged.
A crucial goal in the brand licensing strategy is that every new product for The Repair Shop has a practical purpose for the consumer.
“To work with a brand that the British public has really taken to heart is such a privilege,” said Janine Richmond, Head of Product and Brand at The Point.1888. “There are so many important elements to the show, from all the experts, to the contributors and their cherished items, and all will play an important part in shaping our programme. The series plays an incredible role in enhancing people’s lives and so too, we hope, will the products we create.”
The Point.1888 is a brand licensing company that is known for matching brands with manufacturers and retailers, and boosting revenue and consumer awareness for its clients.