NYX Professional Makeup Launches ‘A Minecraft Movie’ Collection
NYX Professional Makeup has introduced a new limited-edition makeup collection inspired by A Minecraft Movie, the first live-action adaptation of the best-selling video game. The beauty brand, known for its collaborations with pop culture franchises, has partnered with Warner Bros. Pictures to bring the pixelated world of Minecraft to life through cosmetics.
The collection features products that incorporate elements of the game, offering fans a way to blend their passion for gaming with makeup artistry. Designed with a buildable, customizable approach, the assortment includes:
- Cheeky Mob Blush Balms – Available in three shades, these blushes feature stackable cube packaging reminiscent of the game’s signature block design.
- Rare Highlight Balms – Offered in three pearl-infused shades, these highlighters aim to deliver a luminous, otherworldly glow.
- Fat Oil Slick Clicks – A glossy lip product available in three finishes.
- A Minecraft Movie Compact Mirror – A collectible mirror inspired by the film’s aesthetic.
“At NYX Professional Makeup, we lead by bringing together communities through artistry and innovation,” said Denee Pearson, Global Brand President. “We are thrilled to once again partner with Warner Bros. to celebrate the release of A Minecraft Movie. The core values of Minecraft align with NYX Professional Makeup’s, and we love that the game is for everyone. We champion creativity with this partnership by merging gaming, makeup, and pop culture.”
NYX Professional Makeup has a history of engaging with the gaming community, previously partnering with esports team Dignitas, launching the “Game Out Loud” Pride campaign to address online bullying, and developing a virtual storefront in iHeartLand on Roblox.
The A Minecraft Movie collection is currently available on nyxcosmetics.com and will launch globally on March 24.
KISS Unveils ‘Wicked’-Inspired Nail and Lash Collection
KISS Products, Inc., a leading manufacturer of nail and lash products, has launched a new limited-edition collection inspired by the upcoming film adaptation of Wicked. The Wicked x KISS line features a range of false nails and eyelashes designed to bring a touch of Oz to everyday beauty routines.
The collection spans multiple KISS brands, including Falscara and imPRESS, and offers a variety of styles intended to evoke the magic and drama of Wicked. Beauty enthusiasts can choose from glue-on or press-on nails with shimmering accents and bold designs, as well as lash extensions and no-glue falsies for a salon-quality look with minimal effort.
“We didn’t just create a collection—we conjured up the magic, the mystery, and the energy of Wicked and transformed it into beauty products you can wear every day,” said Kristin Giarrusso, Global Marketing Director for KISS Products, Inc.
The Wicked Collection includes:
- KISS Nails – Eight glue-on nail designs reflecting the enchantment of Oz.
- imPRESS Nails – Eight no-glue press-on nail options for easy application.
- Falscara – Mini lash extension kits in four styles for a customizable lash transformation.
- imPRESS Falsies – Four no-glue lash designs applied underneath natural lashes.
With names and styles that hint at the magical world of Wicked, the collection aims to let beauty lovers express their inner witch—whether that means adding a bit of sparkle or going full-on spellbinding.
The Wicked x KISS collection is available online at KISSusa.com, Falscara.com, and impressbeauty.com, as well as in major retailers such as Ulta, CVS, Walgreens, Amazon, and Walmart. Prices range from $10.99 to $11.99.
KISS Products, Inc. is a leader in the fashion nail and false eyelash market, offering salon-quality beauty products designed for easy, at-home use. For more information, visit www.KISSusa.com.
