By Allison Watkinson
TLL Reporter
IMG has secured a partnership between UFC and Anti Social Social Club (ASSC) for a licensed streetwear and accessories collection.
UFC is an American MMA sports organization that produces mixed martial arts-focused events, TV broadcasts, licensed products, NFTS, and more. UFC’s active fighter roster includes MMA athletes from more than seventy-five different countries around the world.
“UFC fans are some of the most engaged and passionate sports fans in the world,” said UFC SVP, Tracey Bleczinski. “With all collaborations, UFC and IMG want to give fans the most creative and authentic apparel to express themselves and their love for UFC. We are delighted to partner with Anti Social Social Club for this exciting new collection that truly captures the unique style and spirit of the sport.”
Founded in 2015 by Neek Lurk (Andrew Buenaflor), Anti Social Social Club is a streetwear brand that is recognized for its design aesthetic that combines graphic art, bright colors, and depressing phrases. ASSC streetwear was officially acquired by Marquee Brands in 2022.
Launched in celebration of UFC International Fight Week 2023, the UFC x ASCC capsule collection includes solid-colored and tie-dyed t-shirts, hoodies, shorts, and hats for all ages and genders.
It also includes an ASSC x UFC custom Venum capsule and novelty accessories such as a co-branded mini fridge, an Octagon towel, a Nalgene bottle, and custom-labeled Dyaco premium leather boxing gloves.
The collection is available for purchase exclusively on Anti Social Social Club’s official website.
The partnership between the two brands was facilitated by IMG as UFC’s exclusive licensing agency.
A subsidiary of Endeavor, IMG is a global company that provides multiple different services in the categories of sports and entertainment.
The services offered by IMG include brand management, league development, entertainment and sports media production, live event operation, and more.