By Allison Watkinson
TLL Reporter
UNIS Technology Ltd has signed a licensing agreement with the emoji company to develop a series of arcade games for the emoji brand.
Under the terms of the agreement, UNIS will handle the design, manufacture and distribution of the new coin-operated emoji games within key markets including EMEA, U.S., Canada, LATAM and APAC. The deal was brokered on behalf of UNIS by Kristin Calzada, president of Cronus Global.
“We are honoured to partner with UNIS, experts in the coin-operated gaming field, to launch a product that will give the consumer an unforgettable and fun experience,” said Marco Huesges, CEO and founder of The emoji Company. “Using the emoji brand icons is an empathetic way to connect with people.”
The first game developed in the emoji brand game series is called ’emoji Roller.’ The game is set for release during IAAPA Expo Europe at the UNIS Technology booth #406.
UNIS Technology is one of the largest coin-operated amusement game manufacturers in the industry. Founded in 1993, UNIS technology develops, manufactures, and sells amusement equipment to over 70 countries worldwide.
Their most notable licensed machines include the Atari Pong Table and the Wicked Tuna Arcade Game.
The emoji company is the owner of the registered emoji trademark for goods and services in more than 150 countries around the globe.
“Everyone knows the emoji brand. It is such a global phenomenon that the games will certainly capture consumer attention.” adds Steven Tan, UNIS General Manager.
“We are extremely pleased to be working with the emoji company to bring this iconic brand to the amusement industry.”
The emoji company´s portfolio covers more than 1,000 trademarks and more than 25,000 emoji brand icons and designs. The emoji company currently has more than 1000 global license partners.