Warner Bros. and Kids Preferred Launch DC Universe and Harry Potter Baby Products

By Allison Watkinson
TLL Reporter
Kids Preferred has partnered with Warner Bros. DGCP on a licensed baby and toddler collection featuring the DC Universe and Harry Potter brands.
Kids Preferred is a childrens’ product manufacturing company that focuses on making affordable collections for the infant and toddler demographic.
“Warner Bros. Discovery and its rich portfolio of IP and characters like Harry Potter and Batman are a perfect addition to the Kids Preferred collection of iconic, recognizable characters and IP,” said Kids Preferred president, Larry Presser.
The Kids Preferred Harry Potter collection includes blankets, teething toys, foot rattles, and multiple sizes of plush figures and beanbags.
The products in the collection feature licensed characters and iconography from the Harry Potter franchise such as Hermione Granger, Dobby, The Golden Snitch, Hogwarts House crests, and more.
The DC Universe collection by Kids Preferred includes plush, blankets, teethers, and interactive activity toys such as My First Comic Book.
The products in the collection feature DC Universe superheroes and supervillains such as Batman, Harley Quinn, Wonder Woman, Superman, and more.
“We’re thrilled with the great response and support from retailers,” said Kids Preferred CPO, Dean Robinson. “I’ve been at this a long time and to see retail partners react with such enthusiasm is truly heartening and exciting.”
The Warner Bros. x Kids Preferred products are scheduled to launch this summer and fall at Amazon, Target, Kohl’s, Barnes & Noble, Burlington and additional stores across the U.S. and at Walmart and Indigo across Canada.