TLL Staff
Photo Courtesy of DB Foods
Top British meat wholesaler DB Foods has partnered with WeightWatchers to launch a new range of ready-to-cook protein products aimed at health-conscious consumers.
The collaboration marks a move by both companies to meet growing consumer demand for convenient, nutritious meal options.
The WeightWatchers-branded line, developed in response to member feedback, will first launch through the online retailer Ocado in April 2025.
The initial rollout includes pre-seasoned chicken dishes and a variety of low-calorie, low-sodium sausages, with a focus on lean proteins. Products such as Fajita Chicken Strips, Naked Katsu Chicken Breasts, and Hunters Chicken will be available alongside pork and chicken sausages designed to fit into WeightWatchers’ science-backed weight management program.
“At WeightWatchers, we are committed to making healthy eating easier and more accessible for everyone,” said Scott Honken, Chief Commercial Officer at WeightWatchers. “This partnership with DB Foods is a direct response to the growing demand from our members.”
The new line is also designed to support those navigating specific health journeys, including individuals managing GLP-1 medications and menopause-related nutritional needs; two groups that are increasingly focused on higher protein intake.
DB Foods, which supplies meat, poultry, and deli products across the UK, brings over 30 years of sourcing and distribution expertise to the partnership. The company recently invested more than £3 million in upgrading its processing and development facilities.
“Protein plays a vital role in a balanced lifestyle,” said Graeme Clapp, Commercial Director at DB Foods. “This collaboration allows us to bring high-quality, flavorful protein options to a wider audience in a way that supports both health goals and convenience.”
The partnership was facilitated by Beanstalk, WeightWatchers’ UK licensing agency. Throughout 2025, DB Foods plans to expand the product range to include additional proteins such as lamb, beef, pork, and game, in both chilled and frozen formats.
The collaboration is the latest in WeightWatchers’ continued push to broaden its portfolio of accessible, health-forward food products. The brand has been evolving its offerings to align with changing dietary preferences and consumer expectations.
The full range of ready-to-cook products will be available at select retailers nationwide later this year.