By Allison Watkinson
TLL Reporter
ZAG has appointed Mark Kingston to the new position of SVP of global consumer products to support the studio’s increased growth.
Kingston will lead the expansion of ZAG’s consumer products and licensing initiatives from the company’s London office. He will also be responsible for managing the gaming and location-based experiences categories for ZAG’s IP portfolio.
“Mark is an entrepreneurial, accomplished, and results-oriented executive with broad international experience who can spearhead ZAG’s licensing and merchandising activities around the globe,” said CEO Jeremy Zag. “His expertise at Paramount in developing innovative and sophisticated solutions to deliver some of the world’s top-grossing global brands will be invaluable at ZAG as we continue to grow, and I look forward to working together with him.”
Kingston joins ZAG following an 11-year career at Paramount Global where he served most recently as SVP of international Consumer Products. Before this, he held several senior roles at both The Walt Disney Company and BBC Worldwide.
“ZAG’s content resonates with broad audiences around the world, delivering first-class family-friendly storytelling grounded in real life with a little touch of magic to help the characters not only fight supervillains, but also help them to discover themselves, all delivered with a sophisticated cinematic experience,” said Kingston. “It’s an incredible opportunity to join ZAG and work alongside Julian and lead the respected team of executives as the company continues to focus on developing products and experiences that inspire a new generation.”
ZAG is a global entertainment studio that specializes in animated family content for TV, film, and digital platforms.
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