By Allison Watkinson
TLL Reporter
French entertainment studio Xilam Animation has promoted Chloé Menier to the newly-created position of brand manager.
As the new brand manager, Chloé Menier will be taking on many of the duties that Xilam’s previous licensing director, Capucine Humblot, was responsible for before she departed the company last week to pursue a new project.
“We are very happy to promote Chloé to this new position of brand manager,” said Xilam Animation EVP, Safaa Benazzouz. “Since joining us, Chloé has been a fantastic asset to our team and she brings a broad and strong skillset – which is already proving to be of great value across our portfolio. We wish Capucine all the best with her next chapter and thank her for these amazing five years with us.”
In her new role at the company, Menier will be responsible for handling brand development across Xilam’s portfolio of entertainment brands.
This includes a range of animated IPs such as Oggy Oggy, Zig & Sharko, Lupin’s Tales, and Oggy & the Cockroaches.
Menier will work alongside the company’s sales, marketing and digital teams to aid in the development of these brands.
In addition, she will continue to work with Xilam’s licensing partners on both artwork and product approvals to ensure consistency and quality across the company’s branded offerings.
Xilam Animation is an integrated entertainment studio that creates, produces and distributes original animated programs.