By Allison Watkinson
TLL Reporter
The animation studio ZAG is hosting an exhibit at Brazil’s upcoming pop culture festival CCXP for its Miraculous and Ghostforce entertainment franchises.
“We’re so excited to be at CCXP to interact with our Miraculous cosplay fans from across Brazil and engage them with news about Ghostforce that launched in May this year,” said Jeremy Zag, founder and CEO, ZAG.
“ZAG’s content is developed to appeal to a broad age range, telling aspirational and relatable stories, with fans connecting on themes of love, courage, humility, kindness, belief, perseverance, and loyalty.”
ZAG’s 300 square-foot booth at the event was designed by Jeremy Zag and the company’s creative team. It features backdrops of both Paris and New York, with a recreation of the Eiffel Tower at the center. Make-up artists will also be on-site to help recreate fans’ favorite superhero characters from the ZAG franchises.
Several licensing partners are creating exclusive products for Miraculous for the CCXP event. Kamaleon has created a custom shoulder bag, with socks from Use Socks, and apparel and phone cases from Loja Anime.
During the week of CCXP, ZAG also plans to hold a special Geek Week at its Brazilian Amazon online store, selling products targeted to older audiences. For Miraculous, these include collector dolls from Novabrink, and collectible books from Ciranda Cultural; and for Ghostforce, sporty backpacks from Dermiwil.
In 2019, pre-pandemic, the CCXP convention attracted over 280,000 pop culture fans, thousands more than its popular U.S. counterparts, with over 9 million participating digitally during 2020 and 2021. Organizers anticipate even more attendees at this years’ event, which runs Dec. 1–4.
Brand awareness for Miraculous is high in Brazil at 88%, according to a recent report by Brand Trends in April 2022, that also indicates an 80% purchase intent for the brand. The company’s strategy is to expand the product line beyond kids to the young adult market, and to parents who watch the show and connect with the series emotionally with their children.
“Digital data from YouTube, Tumblr, Facebook, Instagram and Twitter all indicate the Miraculous indexes high in the pop culture space with teens and young adults, and we’re delighted to work with our trusted partners to design and deliver products they will love,” said Angela Cortez, VP, Licensing, Latin America, who reports to Julian Zag, EVP, Global Operations and Head of Consumer Products.
“This convention is also the ideal opportunity to further excite our new Ghostforce cosplay fans who eagerly follow the stories about three junior-high school students who secretly form a team of superheroes—the Ghostforce—to fight the ghosts of New York!”
Miraculous – Tales of Ladybug & Cat Noir is a 3D-CGI animated superhero comedy series created by ZAG and co-produced with Method Animation. The series is currently available in over 120 countries. Miraculous is currently airing its fifth season which will be followed by an animated feature film. The Miraculous franchise follows the adventures of two teens with secret identities who magically transform into superheroes to protect Paris.
Ghostforce follows three junior-high school students who secretly form a team of superheroes to fight the ghosts of New York using the powers of the ghosts they capture and high-tech gadgets invented by their commander, Ms. Jones. Ghostforce currently airs across Europe, the Middle East, Japan, India, the U.S. and across Latin America.