The booming animation studio ZAG has engaged Born Licensing, an agency focused on licensing for the purpose of advertising and marketing.
The agreement will see Born Licensing representing the company’s flagship property, Miraculous – Tales of Ladybug and Cat Noir, said founder and CEO Jeremy Zag.
Founded in 2014 by David Born, Born Licensing works with owners of intellectual property and advertising agencies to use character licensing in advertising campaigns. Brands can incorporate well known characters into their advertising strategies that will bring instant recognizability and positive associations. Born Licensing will be representing Miraculous for this purpose on a global basis, the companies said.
“Born Licensing has done a tremendous job licensing fictional characters to engage and connect with audiences,” said Hyde Schram, VP of Global Partnerships at ZAG. “Guided by their innovative and creative approach to brand building and partnerships, we look forward to connecting with highly established brands whose missions complement the empowering and inspirational values of Miraculous.”
ZAG’s breakout hit Miraculous is seen as a major opportunity for this type of licensing. It’s ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years, and has a massive fan base in more than 120 countries. The series will debut season 5 this fall, followed by a highly anticipated $US100M+ animated feature.
Miraculous has also logged more than 30 billion views on YouTube; over 200 million downloads of the official app; and over 400+ million plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1B worldwide to date.
“We are excited to add Miraculous to Born Licensing’s strong portfolio of represented characters and IP,” said Born. “As we continue to broaden our focus to new markets, it’s critically important that we are representing properties that have global appeal. We are confident that advertising agencies and their clients from all over the world will be eager to find ways to incorporate Miraculous into their upcoming campaigns.”