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Women’s Sports Apparel

A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear

Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel…

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