The Licensing Letter

Entertainment

Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store

By Allison Watkinson TLL Reporter Hasbro and Amazon are holding a free experiential holiday pop-up event in NYC featuring Hasbro-owned brands and character IPs. The three-day event will host a variety of activities including a Hasbro product showcase, a Santa Claus letter writing station, a giveaway prize wheel, complimentary snacks and photo ops with Santa Claus and Hasbro … [Read more...] about Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store

Brave Bunnies’ Licensing Deals Multiply Like, Well, Bunnies

By Allison Watkinson TLL Reporter WildBrain has secured several international distribution deals for the animated preschool series, Brave Bunnies.Created by Olga Cherepanova, Brave Bunnies follows an adorable bunny family as they visit friends and travel the world in their Bunny Bus."With Brave Bunnies, I wanted to create a series that would encourage children to be curious … [Read more...] about Brave Bunnies’ Licensing Deals Multiply Like, Well, Bunnies

Peppa Pig To Air In Theaters For 20th Anniversary

TLL Staff Hasbro is staging a very special celebration of Peppa Pig, hosting a Peppa's Cinema Party in theaters in Australia, Canada, Ireland, the UK and the United States. The Cinema Party is being launched to help celebrate the 20th anniversary of the Peppa Pig character, which has become one of Hasbro's core brands. Peppa Pig is a British pre-school animated … [Read more...] about Peppa Pig To Air In Theaters For 20th Anniversary

KESS and SEGA Roll Out New Details For Upcoming Sonic Roll Board Game

By Allison Watkinson TLL Reporter KessCo and SEGA of America have released new details on an officially licensed Sonic the Hedgehog board game called Sonic Roll.The design of the upcoming Sonic Roll board game was inspired by classic Sonic the Hedgehog titles from the SEGA Genesis era. The Kess design team included a wide range of licensed characters, locations and items from … [Read more...] about KESS and SEGA Roll Out New Details For Upcoming Sonic Roll Board Game

IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

By Allison Watkinson TLL Reporter IHOP has launched a limited-edition menu as part of a promotional licensing partnership for Warner Bros. Pictures’ new feature film, Wonka. IHOP (aka the International House of Pancakes) is a global restaurant chain that offers food and beverage items based on American cuisine. While IHOP is best known for its extensive menu of breakfast and … [Read more...] about IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

Google Reaches Agreement to Pay Canadian Media For News Content

By Gary Symons TLL Editor in Chief The Canadian government and Google have just reached a landmark agreement that will see the search giant paying for news content. Canadian media outlets, including CBC News, are reporting today that Google and the federal government have resolved their dispute over the Online News Act, according to sources. CBC reports … [Read more...] about Google Reaches Agreement to Pay Canadian Media For News Content

Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video

By Gary SymonsTLL Editor in ChiefSometimes brands come up with collaborations that are just so memorable people will gladly come back to it years after the partnership is ended. That's the case for me with Morton Salt's amazing collaboration with the innovative rock band and music video producer OK Go. The band is known for their fantastical, tightly choreographed videos, … [Read more...] about Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video

Master Replicas and BBC Relaunch Doctor Who Collectibles For 60th Anniversary

By Allison Watkinson TLL Reporter Master Replicas has signed a licensing agreement with BBC Studios to continue the Doctor Who figurine collection for the franchise's 60th anniversary.The rights for the Doctor Who figurine collection previously belonged to Eaglemoss before the company ceased operations in 2022 due to financial crisis.One of the longest-running Doctor Who … [Read more...] about Master Replicas and BBC Relaunch Doctor Who Collectibles For 60th Anniversary

Film Licensing: Here Are All of the Current Marvel Release Dates

By Gary Symons TLL Editor in Chief Between pandemics, economic meltdowns, writer and actor strikes, and the impact of streaming on film licensing, it seems almost impossible to keep track of when the latest Marvel films and series are coming out. Essentially, due to the factors above, Marvel's Multiverse Saga has been pushed back by at least a year, and it's sounding … [Read more...] about Film Licensing: Here Are All of the Current Marvel Release Dates

W Network Unwraps Five Special Partnerships for Hallmark Christmas Countdown

TLL Staff W Network's licensing elves have been busy, lining up five special partnerships to mark this year’s celebration of Hallmark Channel’s Countdown to Christmas. W Network has literally doubled its audience vs. prior weeks for total viewers, as it aired more premieres this year than ever before. The Countdown to Christmas programs are airing every Wednesday through … [Read more...] about W Network Unwraps Five Special Partnerships for Hallmark Christmas Countdown