Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by… . . . read more
Book Licensing: New Snacks For a Very Hungry Caterpillar
September 29, 2022
By Gary Symons TLL Editor in Chief Ella’s Kitchen in the UK just landed its first ever licensing deal, and it’s a doozy. With the help of agency Rocket Licensing, Ella’s Kitchen Brands will create… . . . read more
Licensing Law: Lindt Triumphs in Battle of the Bunnies
September 29, 2022
By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you’ve seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss… . . . read more
Universal Launches New Retail Brand UNIVRS
September 28, 2022
The New Retail Destination with Limited-Edition, Character-Inspired Merchandise Now Open at Universal CityWalk Hollywood Universal Products & Experiences has unveiled UNIVRS, a new retail experience for fans at Universal Studios Hollywood. The initiative was announced… . . . read more
Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
September 26, 2022
By Allison Watkinson TLL Reporter The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists. “We are pleased to see Chupa Chups and… . . . read more
Fine Boots Put Buffalo Trace Distillery in Fine Spirits
September 23, 2022
By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into… . . . read more
Smoby Toys and Kärcher Partner For Good Clean Fun
September 22, 2022
By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport,… . . . read more
Who’s News: Warner Music Group Appointing New CEO in 2023
September 22, 2022
By Gary Symons TLL Editor in ChiefYouTube exec Robert Kyncl will be appointed to the post of CEO at Warner Music Group, replacing current CEO Steve Cooper.Kyncl currently serves as the Chief Business Officer at… . . . read more
Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
September 21, 2022
The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the… . . . read more
Update: Trademark Filings Reveal Kanye West’s Licensing Strategy
September 19, 2022
By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star’s long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report… . . . read more