Maybe pigs can’t fly, but they can certainly swim! Hasbro’s immensely popular Peppa Pig has been taking to the waves of late, working to help the environment and the Light Fund charity. First off, Peppa… . . . read more
Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees
June 22, 2022
Me & the Bees Lemonade, which secured a deal from Shark Tank’s Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when… . . . read more
Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box
June 20, 2022
By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the… . . . read more
Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
June 20, 2022
By Gary Symons TLL Editor in Chief Everyone’s heard of chicken fingers, but cheese fingers? That’s now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And… . . . read more
Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series
June 20, 2022
By Allison Watkinson TLL Reporter Feld Entertainment has announced its new licensed animation project, Monster Jam Adventures: Animated Shorts, which will air on YouTube. Feld Entertainment is a global producer and presenter of live touring… . . . read more
Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
June 17, 2022
The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with… . . . read more
Surge Brands Making Waves With Cigarette Boat Licensing Program
June 15, 2022
The renowned Cigarette Racing Team is looking for a surge in licensing deals, and has aptly chosen Surge Brands for the job. Surge Brands says it is partnering with the world’s top offshore racing organization,… . . . read more
Sesame Workshop Empowers Children in Deal With HiHo Kids
June 14, 2022
By Allison Watkinson TLL Reporter Sesame Workshop and HiHo Kids have announced a licensed collaboration on two episodes of the fan-favorite HiHo series, Kids Meet. The Kids Meet series empowers children to lead one-on-one interviews… . . . read more
Light Fund Raising Funds For Rescue Organization RNLI
June 14, 2022
How the Light Fund’s upcoming channel swim is supporting the RNLI’s life-saving work and saluting a valued friend By Sian Dorrinton There are many beneficiaries of this year’s Light Fund English Channel Relay fundraiser but,… . . . read more
Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox
June 13, 2022
By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands… . . . read more