The Licensing Letter

Corporate

McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual

By Gary SymonsTLL Editor in ChiefMcDonald's is offering virtual, in-game items for its new Genshin Impact Happy Meals, instead of physical toys.As well, the restaurant chain is collaborating with the massive hit video game by bringing a variety of Genshin Impact-themed items to its menu.McDonald’s and game developer Hoyoverse announced a new partnership, starting in late … [Read more...] about McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual

Octane 5: Powering the Licensing Industry for over 20 Years

By Gary Symons TLL Editor in Chief The licensing industry is a sector rich in innovation, and, in fact, many would say that innovation is at the heart of licensing. Creating new products and services is really the entire point of the sector, and so it just makes sense that the licensing industry would be quick to adopt cutting edge software. One of the most innovative … [Read more...] about Octane 5: Powering the Licensing Industry for over 20 Years

IHOP is Working For The Weekend With Rock Band ‘Loverboy’

By Gary Symons TLL Editor in Chief The restaurant chain IHOP is partnering up with rock band Loverboy to launch its new value meals with a remix of the hit song 'Working for the Weekend'. The song will become part of the marketing promotion in which IHOP is "bringing the weekend to the weekday" by inviting guests to enjoy its new House Faves menu, Monday through … [Read more...] about IHOP is Working For The Weekend With Rock Band ‘Loverboy’

A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration

By Allison Watkinson TLL Reporter The A.1. sauce brand has launched a licensing collaboration with Epicurean Butter for the production of a new dairy product called A.1. Steakhouse Butter. Founded in 2004 by Chef John Hubschman and his wife Janey Hubschaman, Epicurean Butter is a family-owned business that utilizes John’s 20 years of experience as an executive chef to develop … [Read more...] about A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration

Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen

By Gary Symons TLL Editor in Chief THOR Kitchen and Gordon Ramsay have developed a line of pro-quality kitchen appliances for the home, that would be suitable for a Michelin-starred restaurant. THOR Kitchen is a global leader in high-performance kitchen appliances, with a mission to elevate home kitchens and empower home chefs to reach new culinary heights with … [Read more...] about Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen

C4 Launches Explosive Flavor Collaboration with Hershey’s

By Allison Watkinson TLL Reporter Nutrabolt's C4 beverage brand has partnered with the Hershey Company for a line of co-branded energy drinks and performance powders. The licensing partnership will include a range of  caffeinated energy drinks, pre-workout powders and protein powders that feature flavors from Hershey's portfolio of popular candy brands. The candy brands … [Read more...] about C4 Launches Explosive Flavor Collaboration with Hershey’s

Getting to The Point.1888: The Will Stewart Interview

By Gary Symons TLL Editor in Chief The brand licensing agency The Point.1888 was founded in 2014, just one decade ago, but there’s a good argument to be made that it has the longest history in the entire industry. In fact, the numerals ‘1888’ refer to that history, as the original company was founded that year in the outskirts of London. “My great great grandfather … [Read more...] about Getting to The Point.1888: The Will Stewart Interview

Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More

Crayola Experience Unwraps 'A Magical Circus Adventure' for Christmas This December, Crayola Experience in Orlando is set to dazzle visitors with A Magical Circus Adventure, a special weekend event in collaboration with POMP SNOW & CIRQUEumstance. The event, part of the annual Colorful Christmas celebration, promises a vibrant blend of creativity and festive fun … [Read more...] about Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More

Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear

By Gary Symons TLL Editor in Chief The confectionery brand Chupa Chups has just released an exclusive collection in collaboration with 6IXTY8IGHT, a leading women's fashion brand in Asia. The youthful and feminine collection combines Chupa Chups’ playful spirit with 6IXTY8IGHT’s stylish designs, in a range of apparel from lingerie to casual wear. "Featuring 10 … [Read more...] about Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear

Kona Ice Serves Up Some Cool Licensing with Brandgenuity

America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity