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Character Licensing: Peppa Pig Making Waves for Environment and Light Fund

Maybe pigs can’t fly, but they can certainly swim! Hasbro’s immensely popular Peppa Pig has been taking to the waves of late, working to help the environment and the Light Fund charity. First off,  Peppa… . . . read more

Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees

Me & the Bees Lemonade, which secured a deal from Shark Tank’s Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when… . . . read more

Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the… . . . read more

Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta

By Gary Symons TLL Editor in Chief Everyone’s heard of chicken fingers, but cheese fingers? That’s now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And… . . . read more

Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series

By Allison Watkinson TLL Reporter Feld Entertainment has announced its new licensed animation project, Monster Jam Adventures: Animated Shorts, which will air on YouTube. Feld Entertainment is a global producer and presenter of live touring… . . . read more

Sustainable Licensing: Husqvarna Expands Its Power For All Partnership

The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with… . . . read more

Surge Brands Making Waves With Cigarette Boat Licensing Program

The renowned Cigarette Racing Team is looking for a surge in licensing deals, and has aptly chosen Surge Brands for the job. Surge Brands says it is partnering with the world’s top offshore racing organization,… . . . read more

Sesame Workshop Empowers Children in Deal With HiHo Kids

By Allison Watkinson TLL Reporter Sesame Workshop and HiHo Kids have announced a licensed collaboration on two episodes of the fan-favorite HiHo series, Kids Meet. The Kids Meet series empowers children to lead one-on-one interviews… . . . read more

Light Fund Raising Funds For Rescue Organization RNLI

How the Light Fund’s upcoming channel swim is supporting the RNLI’s life-saving work and saluting a valued friend By Sian Dorrinton There are many beneficiaries of this year’s Light Fund English Channel Relay fundraiser but,… . . . read more

Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox

By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands… . . . read more


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