The Licensing Letter

Corporate

Licensing Briefs: Recent Deals From Around the Web

Baked by Melissa Launches PAW Patrol Cupcake Line, Targeting Kid-Focused Growth Baked by Melissa has partnered with Paramount Consumer Products to launch a PAW Patrol–branded mini cupcake collection, the brand’s first-ever licensed line. The campaign features character-themed packs based on Chase, Skye, Marshall, and Rubble, available via retail, e-commerce, and wholesale … [Read more...] about Licensing Briefs: Recent Deals From Around the Web

Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions

Article Submitted by POC Editor Kathryn Brand Products of Change (POC) and South Pole, a carbon asset developer and climate consultancy, have developed a comprehensive methodology to allow the brand and licensing industry to more accurately measure its GHG footprint, and therefore more assuredly begin its journey of reduction. The process included consultation with key … [Read more...] about Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions

Up There, Everywhere opens Science Hub in Cambridge 

By Allison Watkinson TLL Reporter Up There, Everywhere (UP) has opened its newest creative hub at the St John’s Innovation Centre in Cambridge. With a strong presence in the biotech and pharmaceutical sectors, Cambridge is a city in the UK that features a network of world-class research institutes, as well as its academic institution the University of Cambridge. The … [Read more...] about Up There, Everywhere opens Science Hub in Cambridge 

IPR Licensing Unleashes New Opportunities for Dogs Trust

By Allison Watkinson TLL Reporter IPR Licensing has been appointed to serve as the exclusive licensing agency for the non-profit organization, Dogs Trust. The new partnership will see IPR Licensing develop a comprehensive brand licensing program across a wide array of product categories. “We are absolutely delighted to be working with Dogs Trust,” said IPR Licensing … [Read more...] about IPR Licensing Unleashes New Opportunities for Dogs Trust

Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion

By Allison Watkinson TLL Reporter Surge Brands has been appointed by Adams & Brooks to serve as the exclusive licensing agent for Whirly Pop's global consumer products program. Owned by Adams & Brooks, Inc., Whirly Pop is a long-standing global confectionary brand that offers large, fruity lollipops with a rainbow spiral shape. The new representation partnership … [Read more...] about Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion

World of Coffee Launches Licensed Blend for I Love NY

By Allison Watkinson TLL Reporter World of Coffee has introduced an officially licensed 'I LOVE NY' coffee collection in partnership with the NY Department of Economic Development. The first licensed product to debut features a proprietary blend of ground, medium-roast coffee that is crafted with 100% Arabica beans. Following the medium roast offering, World of … [Read more...] about World of Coffee Launches Licensed Blend for I Love NY

Point Reyes and Golden State Cider Launch Cheesy Retail Campaign

By Allison Watkinson TLL Reporter Point Reyes Farmstead has partnered with Golden State Cider for a collaborative retail campaign called Ciders & Sliders. The Ciders & Sliders campaign includes a wide variety of activations like in-store retail promotions, live experiences, digital content, sweepstakes, chef-created recipes and more. Taking place throughout … [Read more...] about Point Reyes and Golden State Cider Launch Cheesy Retail Campaign

Licensing Roundup: Wendy Gets Spicy, Bob Marley Sandals, and More

Wendy’s & Takis Turn Up the Heat Wendy’s and Takis have teamed up for a bold new menu item, the Takis Fuego Meal, which launches June 20 in the U.S. and June 30 in Canada. The centerpiece is a spicy chicken sandwich made with a classic filet, Takis Fuego hot chili pepper & lime-flavored tortilla chips, chili-lime sauce, creamy corn spread, cheddar cheese sauce, and … [Read more...] about Licensing Roundup: Wendy Gets Spicy, Bob Marley Sandals, and More

Products of Change Highlighted Sustainability at Licensing Expo

By Kathryn Brand Editor, Products of Change The Products of Change team was out in full force at Expo, between holding the fort at our booth showcasing the UN’s 17 SDGs and how are members are activating them, to walking the show floor, attending meetings, and hosting panel sessions on the main stage and Networking Hub. With so many engaged attendees coming by the stand to … [Read more...] about Products of Change Highlighted Sustainability at Licensing Expo