The Licensing Letter

Corporate

Sesame Workshop and Amazon Work to Support Military Families

By Allison Watkinson TLL Reporter Sesame Workshop and the US Department of Defense are launching new digital resources for the Sesame Street for Military Families initiative. The new resources have been made possible with the support of Amazon Web Services. The licensed digital content features Sesame Street characters as they highlight self-care strategies for … [Read more...] about Sesame Workshop and Amazon Work to Support Military Families

Who’s News: Former BBC Exec To Lead Partnerships At Insights Family

By Allison Watkinson TLL Reporter The Insights Family has appointed former BBC executive Rachel Bardill to lead their marketing and partnerships team. The Insights Family is a marketing intelligence company that specializes in providing information on kids and families. The company uses data science, machine-learning algorithms, and proprietary technology to provide … [Read more...] about Who’s News: Former BBC Exec To Lead Partnerships At Insights Family

Licensing Market Data: Insights Releases Its Future Forecast for 2023

By Gary Symons TLL Editor in Chief Market intelligence firm The Insights Family has released its annual Future Forecast 2023 report, which predicts 12 key trends in the kids, teens, parents, and family universe to watch out for this year. This is the fifth edition of the Future Forecast 2023, and the The Insights Family says the annual data release is proving to be a highly … [Read more...] about Licensing Market Data: Insights Releases Its Future Forecast for 2023

Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters

By Allison Watkinson TLL Reporter Capcom has entered a licensing partnership with GameFlavor for a limited-edition drink collection inspired by Resident Evil. Resident Evil, known in Japan as Biohazard, is a survival horror video game and media franchise created by Capcom. The franchise primarily focuses on outbreaks of zombie-like monsters created by infectious viruses, … [Read more...] about Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters

Marks & Spencer Pilots Virtual ‘Try-On’ Technology From Zyler

The UK retail chain Marks & Spencer has debuted a new technology allowing users to virtually try on clothing. The new tech was developed by partner Zyler, and has been rolled out in Marks & Spencers outlets in Oxford Circus and Harrogate, both in London. The feature was trialed with the clothing brand Jaeger. "The introduction of this technology provides a … [Read more...] about Marks & Spencer Pilots Virtual ‘Try-On’ Technology From Zyler

Licensing Sales Top $315 Billion Says Licensing International

The licensing industry enjoyed a strong year in 2021, despite the lingering impacts of the pandemic. A study by Licensing International says consumers spent $315.5 billion worldwide on licensed merchandise in 2021. That's an increase of  7.75% over 2019. The figures echo research by The Licensing Letter, which showed licensing companies generally saw major gains in … [Read more...] about Licensing Sales Top $315 Billion Says Licensing International

Roku’s New TVs Could Be A Risky Licensing Move

By Allison Watkinson TLL Reporter The streaming device company Roku is planning to release its first line of Smart TVs that are both designed and manufactured by the company itself. The announcement of the new Roku Smart TV product lines was made during the 2023 Consumer Electronics Show in Las Vegas. Prior to this announcement, the tech company had only offered … [Read more...] about Roku’s New TVs Could Be A Risky Licensing Move

Annual Licensing Royalty Trends Report Available Now

The Licensing Letter has released its annual Licensing Royalty Trends Report on the TLL Bookstore. And this year, the report comes with a major difference. Typically the Licensing Royalty Trends Report covers the differences in royalties and revenue, as well as changes in common licensing contract terms, from one year to the next. This year, however, the TLL team studied … [Read more...] about Annual Licensing Royalty Trends Report Available Now

Campbell’s Soup and Kidrobot in a Clever Collab With Andy Warhol Foundation

The world's most famous soup brand is once again working with one of the world's most famous artists, Andy Warhol. The work that originally made Warhol a a pop icon was when he appropriated images from consumer culture and mass media, especially the famous Campbell’s Soup Cans in 1962. The canvases were displayed together on shelves, like products in a grocery aisle. At the … [Read more...] about Campbell’s Soup and Kidrobot in a Clever Collab With Andy Warhol Foundation

Body Glove Inks Deal with ESI For Growth In Consumer Electronics

The action-sports brand Body Glove has announced a new licensee deal to expand its consumer electronics business. The multi-year agreement will see ESI Cases & Accessories license the Body Glove brand in the consumer electronics market across the United States, Canada, and Latin America. The deal was brokered by Starwood Brands, a brand licensing agency which … [Read more...] about Body Glove Inks Deal with ESI For Growth In Consumer Electronics