The Licensing Letter

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Singing Machine Bringing Joy of Song to Children’s Hospitals

By Allison Watkinson TLL Reporter Singing Machine's CARE-eoke initiative has partnered with the Ryan Seacrest Foundation to bring licensed Singing Machine programming to Seacrest Studios. The Ryan Seacrest Foundation is a non-profit organization that builds broadcast media centers called Seacrest Studios in children’s hospitals. Seacrest Studio broadcasts offer a … [Read more...] about Singing Machine Bringing Joy of Song to Children’s Hospitals

Batman-Based Augmented Reality Game First of Its Kind

By Gary Symons TLL Editor in Chief Game makers Infinite Rabbit Holes has released a game based on Arkham Asylum that is half board game, half augmented reality. The company describes the officially DC-licensed game Arkham Asylum Files: Panic in Gotham City as "board game meets escape room." The idea and technology behind the game are quite fascinating, as it includes … [Read more...] about Batman-Based Augmented Reality Game First of Its Kind

Who’s News: Amuse Animation Opens China Office Run By Entin Liu

By Allison Watkinson TLL Reporter The digital-first studio Amuse Animation has opened a new China office to be headed by distribution and licensing executive Entin Liu. The opening of the new China location follows the company’s recent appointment of Jiella Esmat as CRO. As the company's new CRO, Esmat intends to expand Amuse Animation's core business streams through the … [Read more...] about Who’s News: Amuse Animation Opens China Office Run By Entin Liu

Moxie on a Tear, Signing Up Multiple New Licensing Clients

By Gary Symons TLL Editor in Chief The licensing agency Moxie & Co. goes into this month's Licensing Expo on a hot streak, signing up several major clients. That list includes the delivery giant FedEx, in what to our knowledge is their first major licensing campaign, as well as Hamilton Beach, the PBS network station WGBH, and the acclaimed artist Romare … [Read more...] about Moxie on a Tear, Signing Up Multiple New Licensing Clients

CNN Reports Queen’s Music Catalog to Sell For Over $1 Billion

By Gary Symons TLL Editor in Chief CNN is reporting that the music catalog from the British rock band Queen could sell for more than $1 billion this month. If true, that would be the highest amount ever paid for a music catalog, more than doubling the record $500 million paid to New Jersey rocker Bruce Springsteen. CNN quotes an unnamed source who says negotiations are … [Read more...] about CNN Reports Queen’s Music Catalog to Sell For Over $1 Billion

Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys

By Allison Watkinson TLL Reporter Dan Dee International has signed a multi-year licensing agreement with Mattel for the Thomas & Friends children's brand. Dan Dee International is a design and manufacturing company that specializes in plush toys, seasonal gifts, decor and baby products. The company supplies its products to numerous retail companies for mass-market, … [Read more...] about Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys

Bulldog Secures New Licenses for Care Bears in the UK

By Allison Watkinson TLL Reporter Cloudco Entertainment and Bulldog Licensing have secured new licensees for the Care Bears: Unlock the Magic animated content in the UK. The new Care Bears: Unlock the Magic content includes six animated specials for release on Narrative Entertainment’s free-to-air kids TV channel, Tiny Pop. The first Care Bears special, Grumpy's … [Read more...] about Bulldog Secures New Licenses for Care Bears in the UK

Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox

By Gary Symons TLL Editor in Chief The world's most popular circus will now entertain fans in the metaverse, with a new Big Top experience on Roblox. Cirque du Soleil Entertainment Group and Gamefam, a leading metaverse game developer, joined forces to create Cirque du Soleil’s first-ever immersive experience on Roblox, a global immersive platform where millions of … [Read more...] about Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox

Broad Street Launches ‘The Royalty Report’ Channel on YouTube

Broad Street Licensing Group brings an edgy, fresh look at food licensing with a wide range of interesting guests on “The Royalty Report” By Gary Symons TLL Editor in Chief Broad Street Licensing Group is helping liven up the conversation around food and beverage licensing with a new podcast, The Royalty Report. A top licensing agency in food and restaurant brands, … [Read more...] about Broad Street Launches ‘The Royalty Report’ Channel on YouTube