The Licensing Letter

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Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain

By Gary Symons TLL Editor in Chief The people of Ukraine have been redefining the definition of courage and perseverance under the most extreme adversity. Now, the aptly named pre-school series Brave Bunnies is going back into production with the help of Wildbrain. The global kids and family entertainment company has partnered with Ukrainian kids’ producer Glowberry … [Read more...] about Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain

Bamboo Bamboo and Hasbro Team Up For Limited-Edition Peppa Pig Tableware

By Allison WatkinsonTLL Reporter Hasbro has teamed up with Bamboo Bamboo to launch a sustainable range of limited-edition Peppa Pig children’s tableware. "We are thrilled to collaborate with Bamboo Bamboo on their first-ever licensing deal and delighted that they have chosen to do this with a globally recognized brand like Peppa Pig," said Leonie Goodman, UK Category … [Read more...] about Bamboo Bamboo and Hasbro Team Up For Limited-Edition Peppa Pig Tableware

Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion

By Gary Symons If you're a brand wanting to get into the business of virtual fashion in the metaverse, a new study from Roblox is a good place to find some intel on the industry. Roblox is generally acknowledged as the world's largest metaverse company in terms of active users, and also runs a profitable and rapidly growing business selling virtual fashion and other … [Read more...] about Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion

Shoppers Ignore Downturn, Notch Record Spending for Black Friday

By Gary Symons TLL Editor in Chief Online shoppers thumbed their noses at inflation and a looming recession, setting a new record for online Black Friday spending. Figures from Adobe Analytics showed US consumers spent a record $9.12 billion while online shopping Friday, an increase of 2.3% over last year, and surpassing the previous online Black Friday record of $9.03 … [Read more...] about Shoppers Ignore Downturn, Notch Record Spending for Black Friday

Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds

Concert Expected To Be The Largest of Meta's Metaverse Events To Date By Gary Symons TLL Editor in Chief The Notorious B.I.G. is back, literally from the grave, as the star rapper will posthumously headline a concert in Horizon Worlds. The concert is part of one of the most powerful trends in licensing today, as music stars past and present are starring in concerts held in … [Read more...] about Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds

ZAG Stages Its First Dedicated Brand Summit

New Licensing Partners Announced For Flagship Show Miraculous The animation house ZAG is hosting its first-ever brand summit in Mexico City, thanks to soaring ratings in Latin America. The award-winning studio says that, since establishing a dedicated office in Mexico in September 2021, enthusiasm for ZAG’s multiple award-winning flagship brand Miraculous - Tales of Ladybug … [Read more...] about ZAG Stages Its First Dedicated Brand Summit

Retail Trends: Christmas a Bit Less Merry in 2022

NPD Report Says Wary Consumers to Reduce Holiday Spending By Gary Symons TLL Editor in Chief The NPD Group predicts that Christmas stockings will be a little less full, and the stack of presents under the tree a touch smaller this year. The NPD's annual report on retail, 2022 US Holiday Purchase Intentions, says consumers generally plan to spend less this year than in … [Read more...] about Retail Trends: Christmas a Bit Less Merry in 2022

Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok

By Gary Symons TLL Editor in Chief Savvy college athletes are generating huge returns from social media, now that the NCAA allows them to earn money from Name, Image and Likeness (NIL) deals. The social video company Curastory has unearthed data that shows college athletes are earning as much as $80,000 for a single social media posts. As well, the top earning … [Read more...] about Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok

Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond

By Gary Symons TLL Editor in Chief When the COVID-19 pandemic was first announced by the WHO in 2020, among the first corporate victims were those businesses that relied on in-person attendance. Among the hardest hit of all sectors were theme parks and other forms of experiential entertainment; in short, anything that relied on people travelling or showing up to a location … [Read more...] about Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond

MGM Creates AI-Driven Software to Locate and License Film Clips

By Allison Watkinson TLL Reporter Metro-Goldwyn-Mayer is launching the MGM Clip Locator, an AI-driven platform that will enable marketers and filmmakers to easily source and license clips. MGM is an entertainment company focused on the production and global distribution of film and television content across all platforms. MGM's film library includes over 4,000 titles that … [Read more...] about MGM Creates AI-Driven Software to Locate and License Film Clips