The Licensing Letter

Lifestyle

True Religion Going to the Dogs With New Pet Apparel Deal

TLL Staff Denim fashion company True Religion is providing some new apparel options for those who truly worship their pets. The LA-based True Religion just signed a new deal with Weisner Products Inc.'s pet division, Paw NYC, to license True Religion-branded products for both dogs and cats. The collection, which includes pet apparel, beds, toys, collars, leashes, … [Read more...] about True Religion Going to the Dogs With New Pet Apparel Deal

Manic Panic and Shalom International Rock Out With Licensed Holiday Collection

By Allison Watkinson TLL Reporter Manic Panic has entered a licensing agreement with Shalom International to create a holiday-themed bath and body collection.The partnership between the two companies was brokered by Manic Panic's exclusive licensing agency, Pacific Swell Brands.“Shalom International has been an incredible licensing partner in every step of the development of … [Read more...] about Manic Panic and Shalom International Rock Out With Licensed Holiday Collection

Crayola and Cupixel Collaborate On Augmented-Reality Art Kits

By Allison Watkinson TLL Reporter Crayola has partnered with the augmented-reality company, Cupixel, to create licensed AR art supply kits.Cupixel is an AR company that merges technology with traditional art forms to make artistic expression and education more accessible for all demographics. The licensing collaboration intends to help creators of all ages and ability levels to … [Read more...] about Crayola and Cupixel Collaborate On Augmented-Reality Art Kits

Funko App Using eBay Data to Assess Value of Its Collectibles

By Allison Watkinson TLL Reporter Funko has announced an update to its official Funko app that incorporates new collection valuation capabilities powered by eBay transaction data.Scheduled for launch in the fourth quarter of 2023, Funko's direct-to-consumer (DTC) catalog app will be revamped to include the new eBay valuation feature.The new eBay data integration for the Funko … [Read more...] about Funko App Using eBay Data to Assess Value of Its Collectibles

Wet Brush the First Brand to Participate in ‘Newman’s Deal’

By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’

WOW and Voss Events Announce Canada’s Drag Race: Official 2024 Tour Details

By Allison Watkinson TLL Reporter World of Wonder and Voss Events have released details for the officially licensed Canada's Drag Race 2024 Tour. Scheduled to take place throughout February, the official tour will begin with an event in New Brunswick and then travel to event centers in Ontario, Saskatchewan, Manitoba, Alberta, and British Columbia. Canada's Drag Race is the … [Read more...] about WOW and Voss Events Announce Canada’s Drag Race: Official 2024 Tour Details

IP Investment Firm Full Sail Acquires Revere Cookware Brand

By TLL Staff Full Sail IP Partners, a leading intellectual property investment firm, announced it has acquired the Revere Ware brand from Instant Brands. Revere Ware is a well-known and respected brand of cookware that has been delighting cooks in American homes for over 80 years. Revere Ware is best known for its copper-clad stainless-steel construction, which has … [Read more...] about IP Investment Firm Full Sail Acquires Revere Cookware Brand

Netflix Signs Long-Term Licensing Deal With Fanattik

By Allison WatkinsonTLL ReporterFanattik has secured a multi-year agreement with the Netflix streaming platform for licensed merchandise based on popular Netflix series.Licensed products featuring the Netflix Original series Stranger Things, The Witcher and One Piece will be distributed to retailers in the UK, Europe and internationally beginning in Q2 2024.“Both Fanattik and … [Read more...] about Netflix Signs Long-Term Licensing Deal With Fanattik

Sanrio Celebrating 50 Years of Hello Kitty With Year-Long Party

By Gary Symons TLL Editor in Chief The lifestyle brand Sanrio is putting on a year-long party to mark the 50th anniversary of Hello Kitty. The ridiculously cute Hello Kitty will turn 50 on Nov. 1, 2024, and Sanrio says the intervening year will be filled with ways to celebrate in both the digital and physical worlds, and will be highlighted with many surprises along the … [Read more...] about Sanrio Celebrating 50 Years of Hello Kitty With Year-Long Party