By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been signed as the exclusive North American licensing agent for the Natural History Museum in London. Through the representation partnership, Jewel will work to secure new licensees for the brand across both Canada and the U.S. “We are thrilled to be partnering with Jewel to expand our brand into … [Read more...] about Jewel Branding Named North American Agent for London’s Natural History Museum
Lifestyle
Goodyear and Tender One Sail Into Luxury Boating Market
By Allison Watkinson TLL Reporter Goodyear Tire & Rubber Company is launching a line-up of licensed rigid inflatable boats (RIB) in partnership with Tender One's G-Tender brand. Developed through extensive market research, the project offers high-tech advances based on the G-Tender line by the Italian boating company, Tender One. “Being chosen by Goodyear for its debut … [Read more...] about Goodyear and Tender One Sail Into Luxury Boating Market
London Studio Brokers Deal Between Alice Mole and James Ellis
By Alllison Watkinson TLL Reporter The London Studio has secured a licensing deal with the James Ellis publishing company for artist and illustrator, Alice Mole. Managed by The London Studio, the James Ellis licensing partnership has commissioned 29 square-format greeting card designs by the acclaimed artist. Inspired by everyday life with surrealistic accents, the … [Read more...] about London Studio Brokers Deal Between Alice Mole and James Ellis
Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm
By Allison Watkinson TLL Reporter Burt's Bees and Mike's Hot Honey have teamed up to to launch a limited-edition lip balm that features the condiment brand's distinct flavor. Launched on May 29, the exclusive product is designed to bring the sweet and spicy flavor of Mike's Hot Honey to Burt's Bees moisturizing beeswax lip balm. "I'm a long-time fan of Burt's Bees … [Read more...] about Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm
Old World Christmas Announces New Partnerships for 2025
By Allison Watkinson TLL Reporter Old World Christmas has announced four new licensing partnerships for its hand-blown and hand-crafted glass ornaments. The new licensees for the holiday ornament brand include General Mills, Hasbro's Wizards of the Coast, The J.M. Smucker Company and Cloudco Entertainment's Strawberry Shortcake. “Our ornaments are all about memories … [Read more...] about Old World Christmas Announces New Partnerships for 2025
TED Partners with Academic Travel Abroad for Branded Travel Program
By Allison Watkinson TLL Reporter The TED non-profit organization has signed a licensing partnership with Academic Travel Abroad for an educational travel initiative. Set to launch in 2026, the TED Travel program will offer a curated portfolio of annual trips that provide access to academic experts, exclusive discussions and cultural experiences. The program will leverage … [Read more...] about TED Partners with Academic Travel Abroad for Branded Travel Program
RHS and Sofas & Stuff Debut New Furniture Collection
By Allison Watkinson TLL Reporter The RHS and Sofas & Stuff have launched a new collection at the RHS Chelsea Flower Show that revisits previous collaborations from their ongoing partnership. Titled Roots of a Masterpiece, the new collection brings one completely new fabric offering and several existing designs to velvet fabric. The licensing collection was developed to … [Read more...] about RHS and Sofas & Stuff Debut New Furniture Collection
Vertagear and Audi Launch High-Tech Gaming Chair Collection
By Allison Watkinson TLL Reporter Vertagear has secured a licensing partnership with Audi to introduce a collaborative collection of ergonomic gaming chairs. A subsidiary of the Volkswagen Group, Audi is a luxury German automotive company that specializes in precision-engineered vehicles, high-quality builds and progressive design. Brokered by Beanstalk as Audi’s … [Read more...] about Vertagear and Audi Launch High-Tech Gaming Chair Collection
BrownTrout Calendars Deliver a Powerful Connection for Brands
Appointments Made, Dates Kept, Decades of Memories with BrownTrout Calendars & Planners Featured Article For thousands of years, humanity has relied on calendars to track time and milestones, evolving from ancient lunar markings to digital tools. BrownTrout Publishers continues this tradition in transforming calendars into powerful brand extensions for licensors. … [Read more...] about BrownTrout Calendars Deliver a Powerful Connection for Brands
Jewel Branding & Licensing Signs Georgia O’Keeffe Museum
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed as the official licensing representative for the Georgia O’Keeffe Museum. Marking the Museum’s first major venture into licensing, Jewel will work to secure partnerships with licensees that align with O’Keeffe's distinct artistic style. “We are thrilled to welcome the Georgia … [Read more...] about Jewel Branding & Licensing Signs Georgia O’Keeffe Museum