The Licensing Letter

Lifestyle

Pawsonify Launches Pet Line Based on Persona 5 Royal

The quirky pet accessory company Pawsonify is launching its first ever video game collaboration. Pawsonify is quite a unique company, as it essentially exists "to enliven the relationships between pets and their geeky humans." The company's main focus is to seek licenses based on popular anime and games, and bring these 'geek culture' products to the market as pet … [Read more...] about Pawsonify Launches Pet Line Based on Persona 5 Royal

Crayola Partners With TheSoul Publishing For Social Media Programming

By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with TheSoul Publishing for co-produced digital content on Crayola-owned social media channels. Crayola is a global art supply company that specializes in crafts, art tools, and toys for children. “We are excited to take crafting content to the next level and grow our content library with … [Read more...] about Crayola Partners With TheSoul Publishing For Social Media Programming

The London Studio Sashays Into Licensing With Flame Tree Publishing For Art of Drag

By Allison Watkinson TLL Reporter The London Studio has partnered with Flame Tree Publishing for a licensed product collection featuring the Art of Drag. The licensing deal between the two companies was managed by KJG Ltd on behalf of The London Studio, alongside BlueSkye Licensing. "I was over the moon when Flame Tree loved the Art of Drag designs I showed them," … [Read more...] about The London Studio Sashays Into Licensing With Flame Tree Publishing For Art of Drag

No More Crowded Elevators: Paragon FX Produces Batman Grapple Gun

By Allison Watkinson TLL Reporter Paragon FX Group has partnered with Warner Bros CP to develop a licensed Batman replica called the 89 Batman: Modular Utility Grapnel Set. The Paragon FX Group is a recently-established toy and collectible manufacturing company that specializes in creating detailed replicas of film props. The limited-edition 89 Batman set contains a … [Read more...] about No More Crowded Elevators: Paragon FX Produces Batman Grapple Gun

Old World Christmas Kicks off 2023 with Four New Partnerships

By Allison Watkinson TLL Reporter The holiday ornament brand Old World Christmas has secured four new licensing partnerships for its hand-made glass ornaments. The newly licensed brands include Mars Wrigley, Major League Baseball, Norman Rockwell, and Morton Salt. Each of these brands will receive a new line of hand-painted, blown-glass ornaments designed by Old World … [Read more...] about Old World Christmas Kicks off 2023 with Four New Partnerships

Care Bears and Well Woven Show Their Pride in New Rug Collection

By Allison Watkinson TLL Reporter Well Woven has launched a new collection of licensed Care Bears rugs in collaboration with Cloudco Entertainment. Cloudco Entertainment is a family entertainment company and the owner of brands such as Care Bears, Holly Hobbie, Madballs, and more. Cloudco Entertainment creates, develops, and produces multi-platform entertainment … [Read more...] about Care Bears and Well Woven Show Their Pride in New Rug Collection

Petco Global Amici Partners With Mr. Puppy Brand

By Allison Watkinson TLL Reporter The pet product company Global Amici has announced a new licensing partnership with the lifestyle brand Mr. Puppy. Global Amici Inc. is a product manufacturing and import company that specializes in handcrafted houseware products. Global Amici currently produces products in eight different countries around the globe for its Amici Home … [Read more...] about Petco Global Amici Partners With Mr. Puppy Brand

Crayola and Smith Dream of a Multicolored Christmas with Goggle Collection

By Allison Watkinson TLL Reporter The Smith snowsports manufacturer has partnered with Crayola to develop a co-branded capsule collection of colorful snow goggles. The licensed snow goggle collection features hand-drawn strap designs inspired by Crayola art products. All goggle models included in the collection are designed for integration with Smith brand helmets for … [Read more...] about Crayola and Smith Dream of a Multicolored Christmas with Goggle Collection

Bamboo Bamboo and Hasbro Team Up For Limited-Edition Peppa Pig Tableware

By Allison WatkinsonTLL Reporter Hasbro has teamed up with Bamboo Bamboo to launch a sustainable range of limited-edition Peppa Pig children’s tableware. "We are thrilled to collaborate with Bamboo Bamboo on their first-ever licensing deal and delighted that they have chosen to do this with a globally recognized brand like Peppa Pig," said Leonie Goodman, UK Category … [Read more...] about Bamboo Bamboo and Hasbro Team Up For Limited-Edition Peppa Pig Tableware

Hallmark names Earthbound to spearhead expansion of iconic brand

EARTHBOUND APPOINTED TO STEER LEGENDARY GLOBAL BRAND TOWARDS NEW PRODUCT OFFERINGS & EXCITING PROGRAMS Earthbound, a leading product design, licensing and brand growth company, today announced that they have been chosen as the exclusive licensing and brand extension agency for Hallmark, the beloved brand that helps people live caring connected lives full of meaningful … [Read more...] about Hallmark names Earthbound to spearhead expansion of iconic brand