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Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation

By Gary Symons TLL Editor in Chief Have fun when you’re camping, but keep it clean. That’s the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans… . . . read more

Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup

The sports collectible brand Starting Lineup is back, thanks to a new partnership between Hasbro, the NBA, and the National Basketball Players Association. Launching this fall in partnership with Fanatics, the Starting Lineup brand will… . . . read more

Wildbrain Unveils Teletubbies Fashion Collection for Pride 2022

By Gary Symons TLL Editor in Chief The surprisingly controversial Teletubbies have just released a new fashion collection for Pride Week 2022 in a collaboration with GoGuy and ellesse. Rights holder Wildbrain says it has… . . . read more

TV Licensing: House of the Dragon Merch Arrives on WB Shop

By Allison Watkinson TLL Reporter Warner Bros Consumer Products is releasing official licensed merchandise collections for the new House of the Dragon TV series. In anticipation of today’s news, the WB Shop was recently redesigned… . . . read more

Forget Ether Coins and NFT: Yu-Gi-Oh Offers Real Coins for Collectors

The venerable Anime series Y-Gi-Oh! has partnered with APMEX on the release of a line of collectible gold and silver coins. Bucking the cryptocurrency and NFT trend, the coins are physical objects that you can… . . . read more

Sustainable Licensing: Husqvarna Expands Its Power For All Partnership

The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with… . . . read more

Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe

Rubies, the world’s largest costume company, has appointed Graham Gardiner as its new commercial director. Gardiner, who has worked with Rubies since 2006, has been appointed commercial director for the UK, Central and Northern Europe…. . . . read more

Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment

By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc…. . . . read more

Collectibles Licensing: Funko Acquires Pop Culture Company Mondo

By Allison Watkinson TLL Reporter The collectible giant Funko, Inc. has acquired Mondo, a pop culture company that creates iconic collectibles and products. Mondo is best known for its limited-edition vinyl records and screen-printed posters…. . . . read more

Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday

By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan,… . . . read more


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