The Licensing Letter

Lifestyle

Jazwares and Crunchyroll Partner on Anime Collectibles

By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles

Crayola Adds Big Colors to Little Words Bracelets

By Allison Watkinson TLL Reporter Little Words Project and Crayola have partnered for the second time on a bracelet collection inspired by Crayola’s Colors of Kindness product line. “Teaming up with Crayola, another mission-driven brand, is a natural fit to help us bring meaningful and exciting products and stories to life," said Little Words Project CEO, Adriana Carrig. … [Read more...] about Crayola Adds Big Colors to Little Words Bracelets

MoMA and Medicom Partner on Salvador Dali BE@RBRICK Figure Set

By Allison Watkinson TLL Reporter The MoMA Design Store and MEDICOM TOY have partnered on a licensed BE@RBRICK figure set featuring Salvador Dalí's artwork, The Persistence of Memory. MEDICOM TOY is a Japanese company that specializes in manufacturing toys and collectibles. The company's BE@RBRICK collectible figure brand was launched in 2001 to celebrate the 100th … [Read more...] about MoMA and Medicom Partner on Salvador Dali BE@RBRICK Figure Set

Noble Collection Expands Partnership With Warner Discovery

By Allison Watkinson TLL Reporter The Noble Collection is expanding its existing licensing partnership with WBDGCP with new collectible products based on Warner Bros. Discovery’s portfolio of entertainment brands. “The Noble Collection’s partnership with Warner Bros. Discovery Global Consumer Products has allowed fans of all ages to celebrate their fandoms and engage … [Read more...] about Noble Collection Expands Partnership With Warner Discovery

Kubota Tractor Refuels Its Colorful Partnership With Crayola

The Kubota Tractor Corporation and Crayola renewed their partnership to show kids how teamwork can make a difference in their community. The new venture is inspired by Kubota’s NASCAR partners like Trackhouse Racing and ThorSport Racing. It includes an immersive, interactive event touring Crayola’s family attractions; at-home crafts and coloring pages at … [Read more...] about Kubota Tractor Refuels Its Colorful Partnership With Crayola

Wargaming Sets Sail on World of Warships Collab With Naval Museums

By Allison Watkinson TLL Reporter Wargaming has announced plans for the third edition of its annual World of Warships livestream event, Longest Night of Museums. World of Warships is a free, online combat-focused video game that was created by Wargaming studio. The World of Warships game currently includes a catalog of 600 historically-accurate naval ships that players … [Read more...] about Wargaming Sets Sail on World of Warships Collab With Naval Museums

Sofas & Stuff Launches the Lindley Collection With RHS

By Allison Watkinson TLL Reporter RHS and Sofas & Stuff are launching a new licensed collection of home decoration fabrics featuring assets from the RHS Lindley Collections. Founded in 1804, the Royal Horticultural Society is the UK’s largest gardening charity. The RHS provides garden shows, scientific research, library collections, educational initiatives, and … [Read more...] about Sofas & Stuff Launches the Lindley Collection With RHS

Millie Bobby Brown Goes to the Dogs With Kanine Pets Collab

Stranger Things star Millie Bobby Brown has signed a licensing deal with Kanine Group, through her company florence by mills. The agreement, negotiated by Bobby Brown's licensing agency IMG, is for a long-term pet apparel and accessories agreement with Kanine Group subsidiary Kanine Pets World Limited. The exclusive license covers the design, production and distribution … [Read more...] about Millie Bobby Brown Goes to the Dogs With Kanine Pets Collab

Oxford Pennant Releases Rocking Collection With The Rolling Stones

By Allison Watkinson TLL Reporter Oxford Pennant has launched an exclusive capsule collection with the The Rolling Stones. The officially-licensed capsule collection features printed pennants, camp flags, sewn banners, enamel pins, stickers, and patches. The exclusive collection was inspired by The Rolling Stones iconography and historical legacy, with design … [Read more...] about Oxford Pennant Releases Rocking Collection With The Rolling Stones

RHS Partnership Blossoms with Genus Gardenwear

By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has partnered once more with high-end gardening accessory maker Genus Gardenwear. Genus is a designer and supplier of high-performance clothing and accessories for gardeners and an RHS partner since 2019. Launched in 2013, Genus was conceived after its founder, Sue O’Neil, had difficulty finding … [Read more...] about RHS Partnership Blossoms with Genus Gardenwear