The Licensing Letter

Metaverse

Hasbro Creating New NERF Experiences in The Real and Virtual Worlds

By Gary Symons TLL Editor in Chief Hasbro is creating new experiences for its NERF brand fans, with one opening in Brazil, and the other as a metaverse experience on Minecraft. The real world experience is due to open on Oct. 12 at the Beta Carrero World in Brazil, a theme park that is now opening the first-ever NERF-themed land: NERF Mania. Beto Carrero World is the … [Read more...] about Hasbro Creating New NERF Experiences in The Real and Virtual Worlds

Who’s News: Roblox and Banijay Make Key Appointments

By Allison Watkinson TLL Reporter The Roblox Corporation has appointed former Warner Media CEO Jason Kilar to the company’s board of directors. “I am honored to join Roblox, a company I have long admired and cheered from afar as they leaned into the future,” said Kilar. “Roblox is changing the way people come together and changing how creators can create delightful … [Read more...] about Who’s News: Roblox and Banijay Make Key Appointments

Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal

By Allison Watkinson TLL Reporter Toikido has entered a licensing partnership with Chuck E. Cheese for an in-store and online promotional campaign focused on the Piñata Smashlings Roblox game. The new collaboration will enable players of the Piñata Smashlings Roblox game to engage with licensed Chuck E. Cheese characters as in-game Smashlings. This licensing … [Read more...] about Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal

Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI

By Gary Symons TLL Editor in Chief Welcome to the future, where your next frosty beverage was designed by an advanced, artificial intelligence bot. Soda giant Coca-Cola is making that future today, as it invites fans to try out their new AI-created beverage "to imagine what the future tastes and feels like. Coca-Cola Y3000 Zero Sugar is a new drink created by the Coca-Cola … [Read more...] about Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI

Stan Lee NFTs Sell Out in Days After July 18 Debut

By Allison Watkinson TLL Reporter The Celebrating Stan Lee NFT collection by Kartoon Studios and VeVe has sold all 8,000 of its Stan Lee chibi collectibles. Kartoon Studios is a global creator, producer, distributor, marketer, and licensor of entertainment brands. Through a joint venture with POW! Entertainment, Kartoon Studios owns and manages the global rights to … [Read more...] about Stan Lee NFTs Sell Out in Days After July 18 Debut

Advisory Bored Creates Metaverse Community to Display NFT Art

By Allison Watkinson TLL Reporter MetaGallery.Ltd. has officially launched the Advisory Bored Room, a 3D metaverse community dedicated to the Bored Ape brand. Located on the Spatial metaverse platform, the Advisory Bored Room is intended to provide a space for Bored Ape fans, brands and retailers to connect with the Advisory Bored. Formed by MetaGallery.Ltd, the … [Read more...] about Advisory Bored Creates Metaverse Community to Display NFT Art

Metaverse Licensing: Futureverse Platform Closes on $54 Million Funding Round

By Allison Watkinson TLL Reporter The AI and metaverse startup company Futureverse has announced the close of its Series A funding round with $54 million dollars raised in total. The Series A funding round was led by the growth equity fund 10T Holdings and included participation from the Ripple blockchain network. "The metaverse has the potential to transform the way … [Read more...] about Metaverse Licensing: Futureverse Platform Closes on $54 Million Funding Round

Piñata Smashlings Move to the Metaverse With Supersocial

By Gary Symons TLL Editor in Chief Toikido has created a metaverse game for its hit toy line Piñata Smashlings with the help of developer Supersocial. Called the Piñataverse, the new multiplayer game offers players a unique social experience as they explore, capture, and train the magical pet-like Smashlings. Toikido says the idea was to create a first of its kind … [Read more...] about Piñata Smashlings Move to the Metaverse With Supersocial

Metaverse: Teletubbies Become Fashion Icons on Second Life

By Allison Watkinson TLL Reporter House of Blueberry and WildBrain are releasing an exclusive virtual Teletubbies clothing collection for the Second Life metaverse platform. Second Life is an online multimedia metaverse platform that was developed and launched by Linden Labs in 2003. The virtual Teletubbies clothing collection includes more than a 130 items that can … [Read more...] about Metaverse: Teletubbies Become Fashion Icons on Second Life

Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths.  And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency