By Gary Symons TLL Editor in Chief Falcon’s Beyond has unveiled a new technology it says will combine digital and real-world experiences in the metaverse. Falcon’s Beyond is an integrated entertainment development company that has… . . . read more
Move Over Bored Apes: IMG Signs With Okay Bears
September 20, 2022
Following its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative. IMG will work with Okay Bears to facilitate meaningful… . . . read more
Firefly Games Launches New Studio For Metaverse Development
September 15, 2022
By Gary Symons TLL Editor in Chief The mobile developer Firefly Games has created a new metaverse development studio called Metaworld Entertainment. The company’s belief in the future of the metaverse is underlined by the… . . . read more
NFT Trading Plunges by 99% on Open Sea
September 1, 2022
By Gary Symons TLL Editor in Chief Just months ago NFTs were all the rage for artists, investors and many licensing firms, but this week trading in NFTs has dropped a shocking 99% on Open… . . . read more
NFT Licensing: Brand Central Goes Bananas With Bored Ape Deals
August 26, 2022
Brand Central, the exclusive global licensing agency for Bored of Directors, has appointed seven international sub-agents for the Bored Ape NFT collective. Working together with the licensor, NFIP Holdings, Brand Central and the network of… . . . read more
Metaverse Licensing: iHeartMedia Hosting Concerts in Fortnite
August 25, 2022
iHeartMedia took its first steps in to the metaverse by launching its first virtual world on Fortnite,called iHeartLand. The launch is just the first step in iHeartMedia’s ambitious plans for the metaverse, as the company undertakes a… . . . read more
Who’s News: Paramount Brings on Creative Advisor for Web3 Programs
August 23, 2022
Paramount Consumer Products has engaged world-renowned photographer, entrepreneur, and social activist Misan Harriman as creative advisor for its Web3 business. As an advisor, Harriman’s role is to bring his expertise as an artist and a pioneer… . . . read more
Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP
August 5, 2022
By Gary Symons TLL Editor in Chief The metaverse platform Roblox is suing the Hong Kong toy company WowWee for a line of toys it says were inspired by Roblox avatars. The suit is aimed… . . . read more
Spin Master’s Bakugan Enters the Metaverse Through Roblox
August 5, 2022
By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. “Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with… . . . read more
Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event
August 4, 2022
The Brand & Licensing Innovation Summit is living up to its name with a slate of speakers on everything from metaverse licensing and NFTs to sustainability and experiential entertainment. Brand & Licensing Innovation Summit (B&LIS) North… . . . read more