Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab,… . . . read more
Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse
May 8, 2022
The Licensing Letter Analyzes How New Open Source Software Will Propel the Metaverse Forward, and How That Will Impact Licensing Over the Next Five Years By Gary Symons TLL Editor in Chief A lot of… . . . read more
Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
May 2, 2022
By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual… . . . read more
Roblox Gaming Studio Sonar Taps Striker for Licensing
April 30, 2022
Sonar Studios has hired Striker Entertainment to handle licensing for its hit video games on the Roblox platform. Striker Entertainment is a Los Angeles-based, full-service licensing agency dedicated to maximizing licensing opportunities and building brand… . . . read more
NBA’s Latest NFT Offering Marred by Hackers
April 22, 2022
The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week,… . . . read more
Web 3: LEGO Going From Bricks to Bytes With Digital Transition
April 21, 2022
The LEGO Group has opened a new digital office in Copenhagen to support its long-term digital ambitions in the metaverse. The office, one of four digital workspaces around the world, will be a base for… . . . read more
METAVERSE LICENSING
Sesame Workshop Develops 360° Capture of Sesame Street Set with Epic Games
April 6, 2022
Sesame Workshop has received an Epic MegaGrant from Epic Games, which will be used to support the production of a 360° capture of the set. The $150,000 Epic MegaGrant helps with the creation of a… . . . read more
NFTs, social media and new retail rules at Licensing U
April 4, 2022
Topics have been announced for Licensing U, part of Licensing Expo being produced in May by Licensing International. The goal of the program is to provide attendees with information on the licensing industry. Expert-led education… . . . read more
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
April 1, 2022
By Gary Symons TLL Editor in Chief First it was Heineken’s digital beer, and now it’s Wendy’s virtual cheeseburgers. The fast food giant Wendy’s teamed up with Meta for the grand opening of the Wendyverse… . . . read more
Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
March 30, 2022
By Allison Watkinson TLL Reporter The metaverse world builder Everyrealm and entertainment producer Gaumont, have announced a licensed collaboration called Narcos in the Metaverse. The story-telling innovation Narcos in the Metaverse, is a social, web3,… . . . read more