The Licensing Letter

Metaverse

Blonde Sheep Secures Agency Rights for Bored Ape NFTs

By Gary Symons TLL Editor in Chief UK-based Blond Sheep Licensing has secured the global representation rights to MetaGallery.Ltd’s portfolio of art related properties. The agency says the immediate focus will be in developing a licensing program for The Advisory Bored TM, a dynamic collective of Bored Ape Yacht Club (BAYC) NFTs. The agreement will give Blonde Sheep … [Read more...] about Blonde Sheep Secures Agency Rights for Bored Ape NFTs

H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling

By Gary Symons TLL Editor in Chief The apparel retailer H&M has launched the Loooptopia Experience on Roblox, promoting sustainable fashion choices. The program interweaves the two major trends in fashion today, the first being the drive to make fashion more sustainable, and the second to take part in the growing world of virtual fashion in the … [Read more...] about H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling

LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture

By Gary Symons TLL Editor in Chief LEGO, the world's leading toy brand, has hired three new staff members to help lead its $1 billion foray into the metaverse. According to the LEGO-obsessed publications Jay's Brick Blog and Brick Fanatics LEGO has posted job openings for three new positions in its new GAME division, which is an acronym for Game, Activations & … [Read more...] about LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture

Gorillaz Concert Demos the Power of Augmented Reality

By Gary Symons TLL Editor in Chief The virtual band Gorillaz is performed a 'live' concert in London and New York in December, using augmented reality. The concert promoted the band's eighth studio album, Cracker Island, and saw the band members appearing via mobile AR apps as gigantic virtual avatars as tall as the surrounding skyscrapers. The Grammy award-winning … [Read more...] about Gorillaz Concert Demos the Power of Augmented Reality

Opinion: Brand Central’s Biggest Licensing Trends From 2022

By Alicia Rosa Brand Central Sr. Manager of Trend and Creative Services 2022 is coming to a close and 2023 will be a time for new trends and consumer insights across all industries. 2022 saw tons of growth in new categories and a slew of trends that captured the attention of shoppers and audiences. As we ring in the new year, here are the biggest trends from 2022 and a sneak … [Read more...] about Opinion: Brand Central’s Biggest Licensing Trends From 2022

Forever 21 Launches First Metaverse-Tested Fashion Collection

By Allison WatkinsonTLL ReporterIn partnership with Virtual Brand Group, Forever 21 is launching a real-life fashion collection inspired by items in its Shop City metaverse store on Roblox. The new F21 Metaverse Collection features hoodies, t-shirts, and accessories with elements inspired by the brand’s virtual products featured on the Shop City Roblox e-store. The collection … [Read more...] about Forever 21 Launches First Metaverse-Tested Fashion Collection

Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App

By Allison WatkinsonTLL Reporter The Pinkfong Company has partnered with Toekenz Collectibles to launch a Baby Shark NFT collection and blockchain game on the Toekenz app. Toekenz Collectibles is a digital media, content and tech start-up company that designs and develops branded web3 experiences for kids and families through the Toekenz app. The Toekenz app is a … [Read more...] about Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App

Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion

By Gary Symons If you're a brand wanting to get into the business of virtual fashion in the metaverse, a new study from Roblox is a good place to find some intel on the industry. Roblox is generally acknowledged as the world's largest metaverse company in terms of active users, and also runs a profitable and rapidly growing business selling virtual fashion and other … [Read more...] about Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion

NTWRK Teams Up With King Saladeen For Intel-Inspired NFTs

By Allison Watkinson TLL Reporter The livestream shopping platform NTWRK is collaborating with the tech company Intel and the visual artist King Saladeen for a series of NFTs. The Intel x King Saladeen NFT series includes two NFTs which were made using an Intel Evo Laptop. Intel Evo Laptops feature a thin and light design with a high-performance operating system and a … [Read more...] about NTWRK Teams Up With King Saladeen For Intel-Inspired NFTs