The Licensing Letter

Metaverse

Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths.  And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Ethereum Worlds Announces Launch of Virtual Luxury Apartments

By Gary Symons TLL Editor in Chief There's a new player in the metaverse, as Ethereum Worlds announced the release of their MVP (Minimum Viable Product) for their community-focused Metaverse platform, Ethereum Towers. "Our metaverse platform has the potential to revolutionize the virtual real estate industry by providing an immersive and unparalleled experience for our … [Read more...] about Ethereum Worlds Announces Launch of Virtual Luxury Apartments

Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox

By Gary Symons TLL Editor in Chief The world's most popular circus will now entertain fans in the metaverse, with a new Big Top experience on Roblox. Cirque du Soleil Entertainment Group and Gamefam, a leading metaverse game developer, joined forces to create Cirque du Soleil’s first-ever immersive experience on Roblox, a global immersive platform where millions of … [Read more...] about Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox

Forever 21 and Barbie Go Back to the Metaverse for Summer Collection

By Gary Symons TLL Editor in Chief The fashion retailer Forever 21 has launched a new collaboration with Barbie, creating physical and virtual fashion lines for summer. Co-designed by Mattel and Forever 21, the Forever 21 x Barbie exclusive capsule was available for early access shopping on the Forever 21 mobile app on May 16, and hit the shelves at select Forever 21 … [Read more...] about Forever 21 and Barbie Go Back to the Metaverse for Summer Collection

Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox

By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox

MultiStory and Metavision Invite Fans to Dine Out in the Metaverse

By Allison Watkinson TLL Reporter MultiStory Media and Metavision have partnered up to launch a metaverse world based on the Come Dine With Me TV series. The independent metaverse experience was created by Metavision, Blockworks and the show’s producer Multistory Media using the Minecraft platform. The new experience is called Come Mine With Me and it allows players … [Read more...] about MultiStory and Metavision Invite Fans to Dine Out in the Metaverse

Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox

By Gary Symons TLL Editor in Chief The luxury fashion house Gucci and skate-shoe brand Vans have launched a virtual scavenger hunt between their two worlds on Roblox. The idea is to introduce younger consumers to luxury fashion through a brand already familiar to many younger people. Starting now and continuing through May 13, Roblox users can explore the two newly linked … [Read more...] about Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox

Rube Goldberg Institute Launches First ‘Unreal’ Rube Goldberg Machine Contest

By Gary Symons TLL Editor in Chief Rube Goldberg machines are entering the metaverse, thanks to a collaboration between Epic Games, Brand Central and the Rube Goldberg Institute. Rube Goldberg (1883-1970) was a Pulitzer-Prize-winning cartoonist best known for his comical chain reaction invention cartoons. For 60-plus years his work was published daily in hundreds of … [Read more...] about Rube Goldberg Institute Launches First ‘Unreal’ Rube Goldberg Machine Contest

NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus

By Gary Symons TLL Editor in Chief The fashion retailer Aéropostale has engaged developer MetaversePlus to bring its brand into the metaverse. Aéropostale's parent company Authentic Brands Group signed the partnership with MetaversePlus to design, develop and expand the brand's presence in Web3 through NFTs, world building, as well as offering members only perks and … [Read more...] about NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus

Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox

Metaverse Installation To Include Concerts by Virtual K-Pop Artist Apoki By Gary Symons TLL Editor in Chief Fashion houses continue to blur the lines between reality and virtuality, as the Singapore fashion brand Charles & Keith is launching a virtual fashion house in the metaverse world The Sandbox. Called the CHARLESKEITHHAUS, the virtual fashion house is … [Read more...] about Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox