By Allison Watkinson
TLL Reporter
Safilo Group and Hugo Boss have announced an early renewal of their global licensing agreement for the Boss and Hugo eyewear collections.
The renewed agreement is intended to support the Hugo Boss company’s international expansion strategy that it has labelled ‘CLAIM 5’. This CLAIM 5 strategy aims to double Hugo Boss’s revenue by 2025 through brand growth, product development, digital investment, omnichannel expamnsion and company organization.
“Our CLAIM 5 growth strategy is broad-based,” said Hugo Boss CEO, Daniel Grieder. “We want to grow across all regions, touchpoints, and brands, as well as in all product areas.
“Safilo perfectly supports our growth in the eyewear segment and is a key player in the industry with high-quality standards and a strong distribution network worldwide,” added Grieder. “We are excited to continue the successful and long-term partnership with Safilo and are convinced that we have the right partner at our side to leverage the full potential of BOSS and HUGO in the global eyewear business.”
Established in 1934 in Italy, Safilo Group is a multi-national company that designs, manufactures and distributes high-quality eyewear products under a variety of brand names. These products include prescription frames, sunglasses, outdoor eyewear, goggles, helmets and more.
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“We are delighted to early renew our partnership with Hugo Boss, a highly valued partner for Safilo, and representing an exceptional asset in our portfolio,” said Safilo Group CEO, Angelo Trocchia. “I am glad that in just a few years we will celebrate the 20th anniversary of our partnership which began back in 2006. The remarkable rebranding of BOSS and HUGO in the last two years, fully embraced and executed by Safilo in the eyewear collections, paves the way for a bright and successful future of the brands in all our markets and distribution channels.”
The Safilo Group operates an extensive production and distribution network that includes wholly-owned subsidiaries across forty countries and more than fifty licensing partners across 70 countries worldwide.
As a long-standing partner of Hugo Boss, Safilo has supported the growth of Boss and Hugo branded eyewear products through its global design, marketing and distribution network.
Hugo Boss is a German company that specializes in manufacturing designer fashion and lifestyle products through its Boss and Hugo brands. The company currently offers its products at retail stores in 132 countries worldwide and online in 70 countries through its dedicated e-commerce website.
The renewed licensing partnership between Hugo Boss and Safilo Group will remain in effect until December 2030.
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