The Licensing Letter

Fashion

King Features Scores With PUCK HCKY Popeye Apparel Partnership

By Allison Watkinson TLL Reporter King Features Syndicate and PUCK HCKY have entered a licensing partnership for a collection of hockey-themed Popeye apparel. The Popeye entertainment franchise is owned by the international production and distribution company, King Features. A division of Hearst Newspapers, King Features Syndicate specializes in content syndication, … [Read more...] about King Features Scores With PUCK HCKY Popeye Apparel Partnership

Dhruv Kapoor Stomps Milan Fashion Week With Godzilla-Inspired Line

By Allison Watkinson TLL Reporter Toho International has partnered with Dhruv Kapoor for a licensed fashion collection based on Toho's Godzilla brand. The Dhruv Kapoor x Godzilla fashion collaboration debuted on the catwalk during the Fall/Winter section of Milan's 2023 Fashion Week. The Godzilla brand first appeared in 1954 in the live-action Japanese monster film, … [Read more...] about Dhruv Kapoor Stomps Milan Fashion Week With Godzilla-Inspired Line

H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling

By Gary Symons TLL Editor in Chief The apparel retailer H&M has launched the Loooptopia Experience on Roblox, promoting sustainable fashion choices. The program interweaves the two major trends in fashion today, the first being the drive to make fashion more sustainable, and the second to take part in the growing world of virtual fashion in the … [Read more...] about H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling

Blvck Has Partnered With Epic Games For a Licensed Fortnite Capsule Collection

By Allison Watkinson TLL Reporter The global lifestyle brand Blvck has partnered with Epic Games’ Fortnite for a licensed collection of apparel and accessories. The licensed capsule collection features a monochromatic color palette with characters and references from the Fortnite game. Fortnite is an online game platform created by the video game and software … [Read more...] about Blvck Has Partnered With Epic Games For a Licensed Fortnite Capsule Collection

Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection

By Gary Symons TLL Editor in Chief The celebrated New York designer Isaac Mizrahi has partnered with E&H Collection to design, develop and distribute fine jewelry, in a multi-year agreement. The deal was brokered by Starwood Brands; a brand licensing agency that represents top-tier manufacturers in their licensing partnerships. The deal brings together E&H … [Read more...] about Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection

Interparfums Signs 15-Year Fragrance Agreement With Lacoste

By Allison Watkinson TLL Reporter Interparfums SA has signed a fifteen-year global licensing agreement with Lacoste to be the sports brands' exclusive  cosmetics developer. Interparfums SA is a majority-owned subsidiary of the international cosmetics and fragrance company, Inter Parfums, Inc. The company develops, manufactures and distributes products as the exclusive … [Read more...] about Interparfums Signs 15-Year Fragrance Agreement With Lacoste

Justin Bieber Alleges “Trash” H&M Apparel Made Without His Approval

But H&M Says It Followed "Proper Approval Procedures By Gary Symons TLL Editor in Chief Talk about a licensing nightmare! Canadian pop superstar Justin Bieber just made global headlines, going on Instagram and trashing H&M for allegedly using his face and lyrics on a line of apparel. The collection features items including a sweatshirt, a canvas bag and a … [Read more...] about Justin Bieber Alleges “Trash” H&M Apparel Made Without His Approval

Prada Appoints New Leadership As Part of Succession Plan

By Gary Symons TLL Editor in Chief Prada is going through momentous changes as the renowned fashion house's co-CEO's and founders prepare to step down. Miuccia Prada and her husband Patrizio Bertelli are stepping back from their day-to-day leadership roles as they prepare to transition the company to the next generation. The couple's son, Lorenzo Bertelli, is expected to … [Read more...] about Prada Appoints New Leadership As Part of Succession Plan

Percy Pig Partners With Nails.Inc on Scented Nail Products

By Allison Watkinson TLL Reporter The British nail brand Nails.Inc has entered a licensing partnership with Percy Pig for a line of scented nail products. Percy Pig is a British confectionary brand that is owned by the multinational retailer Marks and Spencer's. This licensing collaboration with Nails.Inc marks the first time that the Percy Pig brand has collaborated … [Read more...] about Percy Pig Partners With Nails.Inc on Scented Nail Products

Route One Apparel Announces Licensee Agreement with Morton Salt

By Allison WatkinsonTLL Reporter Route One Apparel has reached an official licensee agreement with Morton Salt for new consumer product collections featuring the Morton Salt Umbrella Girl logo. Morton Salt is an American company that produces salt for culinary purposes, household use, industrial use, water conditioning, agricultural use, road use, and more. The … [Read more...] about Route One Apparel Announces Licensee Agreement with Morton Salt