The Licensing Letter

Fashion

Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans

By Allison Watkinson TLL Reporter The Italian fashion house Kappa was named as outfitter for the 24 Hours of Le Mans by the Automobile Club de l’Ouest (ACO). The 2024 Le Mans race is expected to run before a full house, as the ACO has reported "unprecedented ticket sales" for what many consider the world's premiere auto racing event. Along with the Monaco Grand Prix … [Read more...] about Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans

Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering

By Allison Watkinson TLL Reporter The Teddy Fresh fashion brand has announced a new licensing collaboration with the fantasy gaming franchise Magic: The Gathering.Magic The Gathering is a long-standing fantasy entertainment franchise that provides multi-media content through tabletop trading card games, licensed consumer goods, digital games, novels, comic books, and more.The … [Read more...] about Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering

Two Men Arrested As Feds Seize $1 Billion in Counterfeit Designer Goods

By Gary Symons TLL Editor in Chief Federal prosecutors arrested two men Nov. 15 in what they say was the largest-ever seizure of counterfeit goods in US history. The investigators seized more than 200,000 counterfeit handbags, clothes and other luxury items worth $1.03 billion. The indictments of Adama Sow and Abdulaj Jalloh were unsealed, … [Read more...] about Two Men Arrested As Feds Seize $1 Billion in Counterfeit Designer Goods

Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel

By Gary Symons TLL Editor in Chief The global fashion house Perry Ellis just launched a new Rafaella line with an apparel collection for women called ELLA. The launch of ELLA/Rafaella is a more modern and trend-focused collection designed for work and play, offering a wide assortment of designs meant for the weekday and the weekend. The ELLA collection will … [Read more...] about Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel

King Ice Jewelry Putting the Shine On Sonic The Hedgehog

By Gary Symons TLL Editor in Chief Video game icon and movie star extraordinaire Sonic the Hedgehog is sporting some major bling these days, thanks to a partnership with King Ice. The SEGA-owned Sonic the Hedgehog brand has launched a new collection of jewelry with their LA-based partner King Ice. TLL previously covered King Ice as a major new player in the branded jewelry … [Read more...] about King Ice Jewelry Putting the Shine On Sonic The Hedgehog

Authentic Names Cole Hauser as Marketing Ambassador for Frye and Lucky Brand

By Allison Watkinson TLL Reporter Authentic Brands Group has appointed the American actor Cole Hauser as its newest ambassador for the Frye Company and Lucky Brand.“We are thrilled to welcome Cole Hauser to the Authentic family," said Authentic SVP, Stefani Fleurant. “Cole’s authenticity and timeless appeal align perfectly with the values of these brands. We believe that as the … [Read more...] about Authentic Names Cole Hauser as Marketing Ambassador for Frye and Lucky Brand

Buzzing Bee Media Expands its Bixbee Brand with Animated Series

By Allison WatkinsonTLL ReporterBuzzing Bee Media and Bixbee are launching a new animated childrens' series called Bixbee and The Beekeepers with the Lunchbox Labs studio. “At Bixbee, we understand that imagination is the foundation of achievement and creation, and we are committed to inspiring the new generation to develop ways of integrating technology and Earth in symbiotic … [Read more...] about Buzzing Bee Media Expands its Bixbee Brand with Animated Series

Chupa Chups Releases Personal Care Collection That’s Good Enough to Eat

By Allison Watkinson TLL Reporter Perfetti Van Melle's Chupa Chups brand has paired with Allkinds to create a personal care collaboration especially for Australian kids. In a deal brokered by leading Australian licensing agency Asembl, Allkinds shelves across Australia and online will host a first time collaboration for the Australian retailer. The collection will see … [Read more...] about Chupa Chups Releases Personal Care Collection That’s Good Enough to Eat

Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands

By Allison Watkinson TLL Reporter Poetic Brands has received a pan-European license for apparel celebrating Muhammad Ali, Elvis Presley and Marilyn Monroe. Poetic is a specialist apparel licensee for adults, kids and baby wear, and won the license from Authentic Brands Group, a licensing giant that owns the IP for the three 20th century icons. ABG owns more than 50 … [Read more...] about Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands

The Met Launches Home Decor Based on Art and Culture

Allison Symons TLL Reporter The Metropolitan Museum of Art has partnered with leading furniture company Eichholtz to launch The Met x Eichholtz home decor collection. The collaboration will include featuring furniture, home decor and lighting that draw inspiration from over 5,000 years of history and culture from around the globe. “Creating The Met x Eichholtz … [Read more...] about The Met Launches Home Decor Based on Art and Culture