By Allison Watkinson
TLL Reporter
The HGTV Home Collection has partnered with the National Tree Company on an expansive consumer product range of licensed holiday décor.
The licensed collection features over 300 holiday décor products including artificial trees and wreaths, stockings, ornaments, candles, holiday textiles, and more.
HGTV is an American cable network that focuses its content on homes and lifestyle. The HGTV brand also includes an official website, a monthly magazine, and exclusive collections of home-oriented products through the HGTV Home Collection brand. HGTV is owned by the international media and entertainment company, Warner Bros. Discovery.
“We are thrilled to be partnering with HGTV, the known leader in home design, decorating and remodeling,” said Chris Butler, CEO of National Tree Company. “Our teams have collaborated to create an incredible line of holiday décor that will enhance and bring joy to every family’s home this season. We look forward to many more years of creating and designing the best home décor products on the market.”
The National Tree Company is a worldwide importer, wholesaler, and manufacturer of artificial Christmas trees and seasonal home décor.
“National Tree Company has built a strong reputation for their quality, beautiful holiday décor and we are thrilled to work together to launch this stunning collection as we bring the HGTV Home Collection brand beyond DIY to explore the full home category,” said Carolann Dunn, Vice President of Consumer Products Licensing at Warner Bros. Discovery.
“We look forward to seeing how consumers use this festive line to bring holiday cheer to their homes this Christmas.”
The co-branded holiday décor line features eight different themed collections including Cozy Winter, Christmas by the Sea, Black Tie Christmas, Boho Flair, Holiday Romance, Swiss Chic, Nostalgic Tradition, and Champagne Wishes.
The licensed holiday décor product line is available for purchase from major ecommerce retailers including Wayfair, Amazon, Target, and more.
The HGTV Home Collection brand was represented by Warner Bros. Discovery Global Brands and Experiences, the licensing branch of Warner Bros. Discovery.