Top digital celebrities including Grace Helbig, Cameron Dallas and Miranda Sings (aka Colleen Ballinger) continue to edge their way toward the linear, aka "old", media still favored by the licensing community. These three and others are making the jump from social media platforms led by YouTube and Vine to longer-form programming on streaming services Netflix, Amazon and Hulu. … [Read more...] about YouTubers Ride Streaming Services Toward Mainstream
The NBA & Its Licensees Woo the Female Fan
By Glenn S. Demby, Esq. As in the other pro sports leagues, the NBA and licensees are investing heavily in the female market. Women now account for 38% of the league's fan base and 40% of its licensed apparel purchasers. True, only 10% of those apparel products are actually for females, but that ratio has tripled since 2012. "The NBA has been working with its partners to … [Read more...] about The NBA & Its Licensees Woo the Female Fan
Jul 26th – Webinar Member Registration
Trends and opportunities in Global Licensing
CRITICAL MARKET INTELLIGENCE for LicensingBusiness Development Presenter: Glenn DembyContributing Editor – The Licensing Letter Purchase this webinar to go behind-the-data with the world's leading source of licensing market intelligence! TLL's Glenn Demby delves into what's really going on with Global Licensing sales patterns and industry trends that will shape … [Read more...] about Trends and opportunities in Global Licensing
Franchises and the 360 Experience Dominate Vegas
Over the last week, 16,000 attendees braved triple-digit temperatures at Licensing Expo 2016 in Las Vegas. Over 150 new exhibitors entered the fray—totaling 460+ licensors and agents representing over 35 countries. See this coming Wednesday's Deal Sheet for a complete breakdown of new properties showcased and deals announced. The top trends that we'll see in licensing over … [Read more...] about Franchises and the 360 Experience Dominate Vegas
At 50, Original Series Still Drives Star Trek Licensing
The original Star Trek series debuted on Sept. 8, 1966 and aired for only three seasons. Fifty years later it's hard to believe that the show had such a short run, given the influence it has had on the entertainment landscape, spawning five more TV series and 13 feature films, and licensing. The latest franchise film, Star Trek Beyond, will premiere at this month's … [Read more...] about At 50, Original Series Still Drives Star Trek Licensing
360 Degrees to Every Brand
More than ever before, consumers are demanding access to brands on multiple platforms. This is nothing new: companies around the floor have been aware of the need to develop what are now being called "360 programs," where linear and digital entertainment, live experiences like shows and theme parks, social media, advertising and consumer merchandise are all essential parts … [Read more...] about 360 Degrees to Every Brand
A Roundup of Recent Sports Licensing Deals
By Glenn S. Demby, Esq. Topps Tosses Celebrities into MLB Card Mix Would you trade your Clayton Kershaw or Bryce Harper for a President George H.W. Bush? If you collect baseball cards, these are the difficult decisions you may have to make. In addition to over 350 players, the newly released 2016 Topps Baseball Series 2 collection features insert sets commemorating … [Read more...] about A Roundup of Recent Sports Licensing Deals
Deal Sheet — 6/22/2016
Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Bob the BuilderAmscanParty productsMattel Bob the … [Read more...] about Deal Sheet — 6/22/2016
Licensed Properties Play at E3
Seventy thousand-plus people, including 20,000 fans, flocked to the Electronic Entertainment Expo (E3) in Los Angeles last week for the digital entertainment industry's annual parade of video game properties, both new and well known. The hot topic of the show was Virtual Reality (VR) with Sony announcing that its PlayStation VR headset for PS4 will become available Oct. 13, … [Read more...] about Licensed Properties Play at E3