By Allison WatkinsonTLL ReporterChupa Chups has partnered with La Menorquina once again for a licensed Chupa Chups strawberry-cream flavored ice cream treat.La Menorquina is a Spanish ice cream brand that specializes in manufacturing high-quality, artisanal ice cream products using sustainably sourced and local ingredients. "The ability to develop new products with Chupa Chups … [Read more...] about Perfetti Van Melle and La Menorquina Launch New Chupa Chups Ice Cream Cone
Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
By Gary Symons TLL Editor in Chief The apparel giant Gap Inc. has hired Mattel president and COO Richard Dickson as its new CEO, starting August 22. Gap is the largest specialty apparel company in the U.S., with a portfolio that includes Old Navy, Gap, Banana Republic and Athleta. However, like many other fashion companies, Gap suffered through the COVID-19 … [Read more...] about Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
Authentic Brands Group Secures the Future of Rockport Footwear
By Allison WatkinsonTLL ReporterAuthentic Brands Group has acquired Rockport footwear following an approved sales transaction by the U.S. Bankruptcy Court for the district of Delaware.Authentic is a global brand development, marketing and entertainment platform that currently owns more than 40 lifestyle, entertainment and media brands. Authentic works to connect brands with its … [Read more...] about Authentic Brands Group Secures the Future of Rockport Footwear
Hasbro’s Crazy Glow-in-the-Dark NERF DOG Toys
By Allison Watkinson TLL Reporter Hasbro and Gramercy Products are expanding their long-standing licensing partnership with a new product collection called NERF DOG Glow. Gramercy Products is a consumer product design and manufacturing firm that specializes in licensed pet toys and pet products. The licensing partnership between Gramercy Products and Hasbro first … [Read more...] about Hasbro’s Crazy Glow-in-the-Dark NERF DOG Toys
FUBU Brings Fashion Sense to Scrubs for Health Workers
By Gary Symons TLL Editor in Chief The design house FUBU is putting the cool into workplace fashion with a new line of scrubs and workwear from licensee Green Town. The new collection is designed to be comfortable and durable, yet fashionable, with the line set for release in August. FUBU says the clothing will include the latest innovative, breathable fabrications with … [Read more...] about FUBU Brings Fashion Sense to Scrubs for Health Workers
EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
By Allison Watkinson TLL Reporter Hershey and Sprayground have released a licensed backpack based on the Reese’s Peanut Butter Cup candy brand. Sprayground is a streetwear fashion brand that designs high-quality backpacks, accessories, and apparel. Sprayground first captured worldwide attention when the ‘Hello My Name Is’ backpack debuted over 13 years ago. Sprayground … [Read more...] about Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
Think Pink: Barbie Soundtrack Tops the Spotify Playlist
By Gary Symons TLL Editor in Chief Mattel's Barbie isn't just taking over the box office; she's taking over the Spotify music charts as well. The film Barbie has become a licensing phenomenon, with some observers estimating the film and doll franchise has lined up some 600 licenses this year. Among them is the Barbie soundtrack, a critically acclaimed collection featuring … [Read more...] about Think Pink: Barbie Soundtrack Tops the Spotify Playlist
Stan Lee NFTs Sell Out in Days After July 18 Debut
By Allison Watkinson TLL Reporter The Celebrating Stan Lee NFT collection by Kartoon Studios and VeVe has sold all 8,000 of its Stan Lee chibi collectibles. Kartoon Studios is a global creator, producer, distributor, marketer, and licensor of entertainment brands. Through a joint venture with POW! Entertainment, Kartoon Studios owns and manages the global rights to … [Read more...] about Stan Lee NFTs Sell Out in Days After July 18 Debut
San Diego Comic-Con Goes to Sea With Themed Ocean Cruise
By Allison Watkinson TLL Reporter San Diego Comic Convention has partnered with Entertainment Cruise Productions to launch a licensed experiential event called Comic-Con: The Cruise. Entertainment Cruise Productions is a cruise agency that has produced more than seventy-five full-ship charters for an extensive range of genres and brands. The agency's services include … [Read more...] about San Diego Comic-Con Goes to Sea With Themed Ocean Cruise