The quirky pet accessory company Pawsonify is launching its first ever video game collaboration. Pawsonify is quite a unique company, as it essentially exists "to enliven the relationships between pets and their geeky humans." The company's main focus is to seek licenses based on popular anime and games, and bring these 'geek culture' products to the market as pet … [Read more...] about Pawsonify Launches Pet Line Based on Persona 5 Royal
Nitro Circus Returns Thanks to Round Room Live Partnership
By Gary Symons TLL Editor in Chief The certifiably insane thrill ride that is the Nitro Circus returns in its first live tour since 2018, thanks to a partnership with Round Room Live. Nitro Circus and Round Room Live today announced a multi-year global partnership that will see the action sports authorities return to North American arenas for the first time in five … [Read more...] about Nitro Circus Returns Thanks to Round Room Live Partnership
Experiential Licensing: Crayola Experience Named as Top Museum for Kids
By Allison Watkinson TLL Reporter The Crayola Experiences attraction in Easton has been featured on USA TODAY's list of the Best Children's Museum Readers' Choice Awards for 2023. USA TODAY's Reader's Choice Awards are intended to highlight the best US destinations in categories such as entertainment, food and drink, hotels, and activities. The licensed Crayola … [Read more...] about Experiential Licensing: Crayola Experience Named as Top Museum for Kids
Agencies: Battersea Extends Licensing Agreement with The Point.1888
By Allison Watkinson TLL Reporter The British animal welfare charity Battersea has extended its licensing representation agreement with The Point.1888. The Point.1888 is a retail-focused brand extension agency that helps its clients boost revenue and consumer engagement through licensed products. “We are delighted to continue our valued relationship with The … [Read more...] about Agencies: Battersea Extends Licensing Agreement with The Point.1888
Who’s News: Insights Family Continues Growth With 8 New Hires
By Allison Watkinson TLL Reporter The Insights Family market intelligence agency has continued to expand with the addition of eight new employees. The eight new hires have been appointed to the company’s technology, research, customer success and support functions. The new employees include John Osemeke as a tech developer, Nina Nowak as research manager, Matthew … [Read more...] about Who’s News: Insights Family Continues Growth With 8 New Hires
TheSoul Publishing Hires Three Agencies for Global Licensing
By Allison Watkinson TLL Reporter TheSoul Publishing has partnered with the international licensing agencies J&M Brands, Caravanserai, and Rocket Licensing to develop global consumer product programs. The licensing agencies will collaborate with TheSoul Publishing to expand the reach of its licensed content across Europe for a number of its brands. The main brands … [Read more...] about TheSoul Publishing Hires Three Agencies for Global Licensing
Analysis: Puffin Walks a Legal Tightrope in Editing Roald Dahl
By Gary Symons TLL Editor in Chief The publisher Puffin will be editing books by Roald Dahl to make them more inclusive, but will also release a version that is unedited. The latter move came after a backlash by freedom of speech advocates who protested the idea of censoring Dahl's books to make them more inclusive. The works of beloved but occasionally … [Read more...] about Analysis: Puffin Walks a Legal Tightrope in Editing Roald Dahl
Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks
By Gary Symons TLL Editor in Chief The popular fashion brand Lacoste is joining the industry's dive into the metaverse, filing five new trademarks for digital goods. The filings were made for its new Champs-Elysees line of apparel, jewelry, and luggage, which was launched back in July 2022 as a brand intended to be compatible with cryptocurrencies and non-fungible tokens, or … [Read more...] about Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks
Sesame Street Partners With In Kidz on Diversity Education
By Allison Watkinson TLL Reporter The educational tech company In KidZ has partnered with Sesame Street to create co-branded activity boxes. The themed educational boxes will contain coloring and activity books, puzzles, games, recipe cards, and figurines intended to teach children about diversity and acceptance. The co-branded activity boxes encourage hands-on … [Read more...] about Sesame Street Partners With In Kidz on Diversity Education
Book Licensing: The Grinch is Back in Random House Sequel
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Random House Children’s Books are publishing an official sequel to Dr. Seuss’s How the Grinch Stole Christmas! called How The Grinch Lost Christmas!. A division of Penguin Random House LLC, Random House Children’s Books is a publishing company that creates books for toddlers through young adult in all literary … [Read more...] about Book Licensing: The Grinch is Back in Random House Sequel