By Gary Symons TLL Editor in Chief Virtual Reality games continue to gain traction, as MGM Interactive and Survios have released CREED: RISE TO GLORY as a VR game on PlayStation. Survios is a world leader in VR gaming, and has worked on license with MGM Interactive on a game that coincides with the theatrical release of CREED III. CREED: RISE TO GLORY – CHAMPIONSHIP EDITION … [Read more...] about Video Games: Creed Enters Virtual Reality on PlayStation
Black Tie and Sneaker Ball Announced for 50th Anniversary of Hip Hop Event
50th Anniversary of Hip Hop Launches “Hip Hop Is Black History” Pop-Up at City Point, Brooklyn Feb. 24-26 By Gary Symons Editor in Chief Bust out your best sneakers, as music icon Ice-T hosts a special event for the upcoming Hip Hop Is Black History Event. Billed as the Black Tie and Sneaker Ball, the event will be held during the three-day pop-up art installation … [Read more...] about Black Tie and Sneaker Ball Announced for 50th Anniversary of Hip Hop Event
DC and Partners Release Products for the Whole ‘Shazamily’
By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products and DC have revealed an extensive collection of licensed merchandise based on the upcoming superhero film Shazam! Fury of the Gods. The collectible manufacturer McFarlane has released a licensed Shazam action figure at major retailers and the DC Shop. The toy company Spin Master has also … [Read more...] about DC and Partners Release Products for the Whole ‘Shazamily’
Pacific Swell Secures Multiple Licensees for VP Racing Fuels
By Allison Watkinson TLL Reporter VP Racing Fuels and its exclusive licensing agency Pacific Swell Brands have secured several new licensees for the motorsports brands' merchandising program. VP Racing is a manufacturing company known for creating high-performance fuel for land, water and air-based motorsports vehicles. In addition to its professional racing products, VP … [Read more...] about Pacific Swell Secures Multiple Licensees for VP Racing Fuels
Corus Entertainment: Big Changes Coming to Children’s Programming in Canada
By Gary Symons TLL Editor in Chief Canadian media giant Corus Entertainment just announced it is rolling out major changes to its children's entertainment platforms. Those changes should positively impact those working in the licensing of content or entertainment characters, as Corus expands its reach in both streaming and linear TV. Corus is also a major partner of Warner … [Read more...] about Corus Entertainment: Big Changes Coming to Children’s Programming in Canada
Peanuts Continues Asia Expansion Through Trade Fair in Seoul
By Allison Watkinson TLL Reporter WildBrain CPLG has announced that the Peanuts character brand will appear at The Seoul Living Design Fair 2023 to showcase licensed lifestyle products. The Seoul Living Design Fair is Korea’s largest interior design & lifestyle exhibition, and the Peanuts brand will be featured at the fair in a themed booth created by Peanuts … [Read more...] about Peanuts Continues Asia Expansion Through Trade Fair in Seoul
Fred Rogers Secures First Licensees for Donkey Hodie
By Allison Watkinson TLL Reporter Fred Rogers Productions and Licensing Street have secured several consumer products partnerships for the Donkey Hodie childrens' entertainment franchise. The first licensed collections scheduled for release include sleepwear from Komar, apparel from Mad Engine, costumes from Rubies and a range of toys and plush from Jada Toys. As the … [Read more...] about Fred Rogers Secures First Licensees for Donkey Hodie
FRED & FARID Agency Collabs on Absolute Clarity Music Video
By Allison Watkinson TLL Reporter The Chinese music group Absolute Purity and the advertising company FRED & FARID Shanghai have released a new video for the bands' single, Crime Fiction. FRED & FARID Shanghai is the Chinese division of the international advertising and brand management agency FRED & FARID. Crime Fiction is the second music video created by … [Read more...] about FRED & FARID Agency Collabs on Absolute Clarity Music Video
Licensing Law: Apple Film To Portray Incredible Story of Tetris Founder
By Gary Symons TLL Editor in Chief There are a lot of action thrillers licensed in our industry ... but not many action thrillers about licensing. That's about to change, as Apple Original Film will debut the film Tetris on March 31, telling the story how a US entrepreneur won the rights from the Soviet Union. Tagged by the film's publicists as "The game you couldn’t put … [Read more...] about Licensing Law: Apple Film To Portray Incredible Story of Tetris Founder
Restaurant Licensing: SEGA’s Tasty Video Game Collaboration With Shin-Sen-Gumi
By Allison Watkinson TLL Reporter SEGA has partnered with Shin-Sen-Gumi restaurants for a licensed promotion featuring the upcoming Like a Dragon: Ishin! video game. Like a Dragon: Ishin! is a samurai-inspired action-adventure game from SEGA and Ryu Ga Gotoku Studio. The game is a remake of the original Ryū ga Gotoku Ishin! video game that was released for Japanese … [Read more...] about Restaurant Licensing: SEGA’s Tasty Video Game Collaboration With Shin-Sen-Gumi