The Licensing Letter

Gary Symons

Beanstalk to Manage Licensing For Yvonne Ellen London

By Allison Watkinson TLL Reporter Yvonne Ellen London has appointed the Beanstalk brand management agency to extend its international licensing program into new product categories. Created by artist and designer Yvonne Fisher, Yvonne Ellen London is a British lifestyle brand that offers a portfolio of hand-drawn illustrations and prints with a vintage-inspired artistic … [Read more...] about Beanstalk to Manage Licensing For Yvonne Ellen London

How Tycoon Became the Leader in Latin American Licensing

By Gary Symons TLL Editor in Chief This month in the Global Guide to Licensing Agencies we’re featuring Tycoon, the largest agency in Latin America, with offices throughout the region. Tycoon was founded by brothers Elias and Alberto Fasja-Cohen in 1990, at a time when the licensing industry was virtually unknown in their home country of Mexico. The two brothers are true … [Read more...] about How Tycoon Became the Leader in Latin American Licensing

Spin Master Selects WildBrain CPLG to Represent Vida the Vet

By Allison Watkinson TLL Reporter Spin Master has named WildBrain CPLG as the new licensing representative for its Vida the Vet, Rubik’s and Tech Deck brands. Vida the Vet is an animated preschool franchise that follows a young girl named Vida as she helps treat the injuries and illnesses of cute woodland creatures like foxes, tigers and turtles. "Vida the Vet is a fantastic … [Read more...] about Spin Master Selects WildBrain CPLG to Represent Vida the Vet

Surge Licensing Named Exclusive Agent for Clive Barker’s Hellraiser

By Allison Watkinson TLL Reporter Surge Licensing has been appointed by Park Avenue Entertainment and Clive Barker as the exclusive global licensing agent for Clive Barker’s Hellraiser.  As Hellraiser's new licensing representative, Surge is responsible for developing a global consumer products and retail program based on the first three films from the horror franchise. “We are … [Read more...] about Surge Licensing Named Exclusive Agent for Clive Barker’s Hellraiser

Cloudco and Exclusible Create Care Bears Virtual Adventure

By Allison Watkinson TLL Reporter Cloudco Entertainment has collaborated with Exclusible for an interactive game experience on the Roblox platform called Care Bears: Caring Quest. "Launching the Care Bears on Roblox reflects our commitment to innovation and our desire to meet fans where they are," said Cloudco Entertainment EVP Ian Lambur. "Roblox offers a unique platform … [Read more...] about Cloudco and Exclusible Create Care Bears Virtual Adventure

Trump Loses Copyright Battle Over Use of Song ‘Electric Avenue’

Case Could Help Other Artists Prevent Politicians From Using Their Music Without Permission By Gary Symons TLL Editor in Chief Presidential candidate Donald Trump lost his legal battle with singer Eddy Grant over his campaign's use of the 1983 hit song Electric Avenue. The conflict dates back to the 2020 presidential campaign, which Trump lost to current US President Joe … [Read more...] about Trump Loses Copyright Battle Over Use of Song ‘Electric Avenue’

Supercharge Your Licensing Business With AI-Powered License Selector

By Gary Symons TLL Editor in Chief The market research company BrandTrends has released a new type of licensing software, based on the analytical power of artificial intelligence. Called License Selector, the licensing-focused AI bot is accessed through a simple query interface called Millie, which allows the user to ask a question about various brands, and receive an … [Read more...] about Supercharge Your Licensing Business With AI-Powered License Selector

WildBrain CPLG Restructures Senior Leadership Team

By Allison Watkinson TLL Reporter WildBrain CPLG is restructuring its senior leadership team to focus the licensing agency's management expertise across key global territories, partnerships, finance and operations. The newly restructured senior leadership team includes four promotions and appointments across the company's international operations and licensing business. … [Read more...] about WildBrain CPLG Restructures Senior Leadership Team

Former Moonbug Execs Launch 8 Lions Entertainment

TLL Staff Two veteran entertainment execs have teamed up to launch 8 Lions Entertainment, a new studio for kids and teens. The London-based "IP-growth and development company" was founded by Jill Esmat and Karine Ahton, both of whom previously worked in high profile roles at Moonbug Entertainment. Esmat, the CEO of 8 Lions, was most recently the Chief Revenue Officer at … [Read more...] about Former Moonbug Execs Launch 8 Lions Entertainment