By Allison Watkinson TLL Reporter Cloudco Entertainment has secured new agency partnerships and retail deals throughout the EMEA as part of its global expansion of the Care Bears brand. The newly announced licensing agents will be responsible for expanding the Care Bears brand to additional retail markets and consumer demographics across their respective territories. These … [Read more...] about Cloudco Announces Wave of Partnerships and Promotions
Getting to The Point.1888: The Will Stewart Interview
By Gary Symons TLL Editor in Chief The brand licensing agency The Point.1888 was founded in 2014, just one decade ago, but there’s a good argument to be made that it has the longest history in the entire industry. In fact, the numerals ‘1888’ refer to that history, as the original company was founded that year in the outskirts of London. “My great great grandfather … [Read more...] about Getting to The Point.1888: The Will Stewart Interview
China’s Popular ViViCat Series Going Global
By Gary Symons TLL Editor in Chief Chances are you've never heard of ViViCat, so it might surprise you the short-form series The Daily Life of ViViCat reached 55 million viewers in its first season, with 3 billion views. Airing as the number three show on China's Tencent Video streaming service, ViViCat has been a breakout hit for the Chinese studio Beijing Miaow's House … [Read more...] about China’s Popular ViViCat Series Going Global
West Elm Debuts Dark Décor Collection with Christina Ricci
By Allison Watkinson TLL Reporter West Elm is launching a collaborative home décor collection with Christina Ricci to promote her upcoming Cat Full of Spiders tarot deck. A portfolio brand of Williams-Sonoma, West Elm is a home design company that offers a curated selection of ethically-sourced and Fair Trade Certified products through online commerce platforms and retail store … [Read more...] about West Elm Debuts Dark Décor Collection with Christina Ricci
Bark and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys
By Allison Watkinson TLL Reporter Bark and Dunkin' are launching a limited-edition collection of Pumpkin Spice-themed dog toys to raise funds for the Dunkin’ Joy in Childhood Foundation. The dog toy collection was created to celebrate the five-year anniversary of Bark and Dunkin's charitable licensing partnership. Since the two brands first began their collaborative partnership … [Read more...] about Bark and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys
Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More
Crayola Experience Unwraps 'A Magical Circus Adventure' for Christmas This December, Crayola Experience in Orlando is set to dazzle visitors with A Magical Circus Adventure, a special weekend event in collaboration with POMP SNOW & CIRQUEumstance. The event, part of the annual Colorful Christmas celebration, promises a vibrant blend of creativity and festive fun … [Read more...] about Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More
Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products
TLL Staff Mattel Inc. has announced the appointment of Mara Verzé as the new Head of UK Consumer Products. Verzé brings a wealth of experience from her previous role at Authentic Brands Group, where she managed renowned brands such as Nautica, Nine West, and Forever 21 across the EMEA and India regions. Ruth Henriquez, Senior Director Licensing, Publishing, and … [Read more...] about Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products
Issa Rae and Cast Jewelry Launch Collaborative Accessories Collection
By Allison Watkinson TLL Reporter Cast Jewelry has partnered with acclaimed actor, author and entrepreneur Issa Rae to create a collaborative jewelry line called the Braeve Collection. The Braeve collection includes 22 versatile jewelry pieces designed by Issa Rae and the Cast team. This includes a selection of rings, earrings, bracelets, necklaces and pendants that are crafted … [Read more...] about Issa Rae and Cast Jewelry Launch Collaborative Accessories Collection
IMG and Le Mans Extend Global Licensing Agreement
By Allison Watkinson TLL Reporter Automobile Club de l'Ouest has renewed its licensing representation partnership with IMG for the 24 Hours of Le Mans endurance racing competition. Running through 2029, the renewed multi-year agreement continues IMG's role as the exclusive global licensing representative for the Le Mans motorsports racing brand. Since the agency first took on … [Read more...] about IMG and Le Mans Extend Global Licensing Agreement
Oasis Rocks Licensing With Global Merchandising Services
By Gary Symons TLL Editor in Chief When Oasis kicks off its 2025 World Tour, its 'backup band' for licensing will be Global Merchandising Services. The award-winning merchandising company specializes in the music, celebrity and lifestyle categories. As the new global licensing agent for Oasis, Global will be charged with developing consumer product programs for retail, … [Read more...] about Oasis Rocks Licensing With Global Merchandising Services