By Allison Watkinson TLL Reporter Estée Lauder Companies has appointed Rashida La Lande as its new EVP and general counsel. In her new roles at Estée Lauder, La Lande will be responsible for overseeing and advising on the company's global business initiatives and complex legal issues. This includes Estée Lauder's international corporate protocols, compliance, business … [Read more...] about Who’s News: Estée Lauder Companies Appoints Rashida La Lande as EVP and General Counsel
Tapatío and Idahoan Unveil Some Spicy Spuds
By Allison Watkinson TLL Reporter Tapatío and Idahoan Foods are releasing a co-branded new product called Idahoan Tapatío Triple Cheese Mashed Potatoes. Tapatió is a family-owned business that has been producing branded hot sauce since 1971. Since its creation, the Tapatió hot sauce brand has expanded to include an extensive range of licensed consumer products that includes … [Read more...] about Tapatío and Idahoan Unveil Some Spicy Spuds
Cinnabon and Warheads Launch Sweet and Sour Collaboration
By Allison Watkinson TLL Reporter Cinnabon has launched a licensing partnership with Warheads to introduce two limited-edition sour candy-flavored menu items. "We are ecstatic to collaborate with such a beloved brand and give consumers a sweet new way to experience our super sour products," said Warheads VP, Lindsay Karlin. "It’s incredible to see two inventive brands like … [Read more...] about Cinnabon and Warheads Launch Sweet and Sour Collaboration
Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
$35 Billion Acquisition Changes the Global Landscape for Snacks and Confectionery By Gary Symons TLL Editor in Chief Mars and Kellanova have entered a definitive merger agreement that will combine two of the world's largest snack producers. Mars, a family-owned leader in snacking, food and pet care, has agreed to acquire Kellanova for $83.50 per share, for a total … [Read more...] about Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
Coca-Cola and Oreo Launch Bestie Mode Collaboration
By Allison Watkinson TLL Reporter Coca-Cola and Oreo have launched a co-branded licensing partnership that features limited-edition products, digital experiences and in-person promotions. The collaborative licensing partnership includes exclusive food & beverage products, a musical Bestie Mode digital experience with Spotify and a themed mechandise collection with … [Read more...] about Coca-Cola and Oreo Launch Bestie Mode Collaboration
Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
By Gary Symons TLL Editor in Chief Mattel is hoping for more movie magic, as it has just released a full line of fashion dolls inspired by Universal Picture's upcoming live action flick Wicked. The toyco had previously announced singing dolls representing the main characters Glinda (played by Ariana Grande) and Elphaba (Cynthia Erivo). They are now being joined by a wider … [Read more...] about Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
The Point.1888 Named Licensing Agency for The Art of Drag
By Allison Watkinson TLL Reporter The Art of Drag has named The Point.1888 as its UK-based brand licensing representative ahead of this year's BLE event. As a licensing representative for The Art of Drag, The Point.1888 has been selected to develop a retail-focused brand extension program for the property, as well as provide strategic consultation services to The Art of Drag … [Read more...] about The Point.1888 Named Licensing Agency for The Art of Drag
Zoonicorn on a Licensing Roll As The Brand Heads to BLE
By Gary Symons TLL Editor in Chief The hit preschool series Zoonicorn is going into Brand Licensing Europe (BLE) with a new licensing partner, new products and the launch of its official branded Amazon portal. The show, produced by Toonz Entertainment and Zoonicorn, LLC, is now aired in more than 100 countries worldwide, and has quickly grown an enviable portfolio of … [Read more...] about Zoonicorn on a Licensing Roll As The Brand Heads to BLE
Signet Jewelers’ Plush Campaign for St. Jude Children’s Hospital
By Allison Watkinson TLL Reporter Signet Jewelers has launched their 2024 charitable plush campaign as part of an ongoing licensing partnership with St. Jude Children's Research Hospital. The charitable partnership between Signet Jewelers and St. Jude's tasks Signet employees to vote for the two plush designs that will be featured during the holiday campaign. Patients at St. … [Read more...] about Signet Jewelers’ Plush Campaign for St. Jude Children’s Hospital
Isaac Hayes Estate Suing Trump For Unauthorized Use of Hit Song
“Never, Never Use That Song Again” Says Son Isaac Hayes III By Gary Symons TLL Editor in Chief The estate of music legend Isaac Hayes plans to sue the Donald Trump campaign for unauthorized use of the song 'Hold On, I'm Coming'. The family threatened a $3 million lawsuit over the weekend, saying the presidential nominee for the GOP and his lawyers have ignored previous … [Read more...] about Isaac Hayes Estate Suing Trump For Unauthorized Use of Hit Song