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TLL Chart

Top Countries by Licensed Retail Sales

TLL breaks out 49 countries by licensed retail sales, with the U.S. leading the pack at 57.8% share of the business…

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Worldwide Retail Sales of Licensed Merchandise

Global retail sales of licensed merchandise reached $171 billion in 2017, according to TLL’s Annual Licensing Business Survey. Licensed sales grew 2.4% from 2016…

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Preschool Properties With Some Licensing Activity

TLL’s feature of selected preschool properties with active merchandising programs worldwide, complete with retail sales ranges…

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Property Type

TLL’s Guide to Entertainment/Character-based Properties

Feature films, cartoon characters, and television programs are the basis of the bulk of Entertainment/Character licensing…

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TLL’s Guide to Collegiate-based Properties

College and university programs are driven largely by team sports, but also feature products to appeal to…

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TLL’s Guide to Product Categories

Product categories are based on the predominant way in which merchandise is classified by retailers and, by extension, licensors, manufacturers, and others in the business. Many products could fall within more than one classification…

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TLL’s Guide to Video Game/Interactive/Online-based Properties

This sector includes videogames and videogame-based characters; online-originated properties such as virtual worlds, YouTube videos, blogs, webisodic series, Pinterest, Vine, Snapchat, Instagram, and other social media accounts, texting emoticons, and e-mail greeting cards; mobile apps; and other digital properties…

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TLL’s Guide to Traditional Toy/Game-based Properties

This sector includes board games, non-electronic toys, and characters that grow out of such toys and games. If the brand has licensing activity tied to films or television programming…

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TLL’s Guide to Trademark/Brand-based Properties

The range of corporate brands with licensing programs is enormous. We break out some of the larger sub-groups, including automotive/vehicle, food/beverage, restaurants, sporting goods, hardware/appliance/tool, home-related, electronics/technology, and electronic media…

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TLL’s Guide to Sports-based Properties

Sports licensing incorporates the major U.S. professional leagues for football, baseball, basketball, hockey, and soccer, including both teams and individuals, as well as other leagues …

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