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Light Fund Channel Swimmers Complete Epic Challenge

The Light Fund’s hardy band of marathon swimmers reached France today, and are feeling “euphoric, exhausted and completely humbled.” Two teams of swimmers called Team Optimist and Team High Hopes set off from the English… . . . read more

Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation

By Gary Symons TLL Editor in Chief Have fun when you’re camping, but keep it clean. That’s the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans… . . . read more

British Comic Beano Celebrates 85 Years With New Campaign

The world’s longest running weekly comic, Beano, will celebrate its 85th anniversary next year with a national licensing campaign by Rocket. Beano first hit print in 1938, before the Second World War, and became one… . . . read more

Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels

The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much… . . . read more

Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup

The sports collectible brand Starting Lineup is back, thanks to a new partnership between Hasbro, the NBA, and the National Basketball Players Association. Launching this fall in partnership with Fanatics, the Starting Lineup brand will… . . . read more

Character Licensing: Wildbrain & Peacock Have Big Plans For Caillou

Wildbrain has partnered with NBCUniversal’s streaming platform, Peacock, to produce 52 new episodes of the beloved animated series Caillou. In addition, Peacock will become the home for five previously announced 44-minute Caillou family specials, currently… . . . read more

Sports Licensing: Superclub and Bundesliga Launch New Board Game

Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league. The deal was brokered by licensing agency IMG on… . . . read more

Who’s News: Anish Mehta Leaves Cosmos-Maya to Launch New Venture

Anish Mehta, who built Cosmos-Maya into an animation juggernaut, is leaving the company to launch a new business venture. Following a 10-year stint building Cosmos-Maya—India’s most successful animation studio—from a 30-member team to a 1200+… . . . read more

Who’s News: Licensing Vet Bill Patterson Joins Octane 5

Licensing software leader Octane 5 has announced experienced licensing executive Bill Patterson has joined its team. Octane5 is the company behind the BrandComply Licensing Enterprise Platform and VERITYTM Product Authentication products. Co-founder and co-president Mike Dunn… . . . read more

Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage

By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new… . . . read more


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