The world’s largest toy trade show has unveiled detail of its online platform, following cancellation of the live Spielwarenmesse event. The world’s largest toy fair was cancelled last week, due to increasing cancellations related to… . . . read more
Care Bears Celebrate Birthday With Wave Of Licensing Deals
January 19, 2022
Cloudco Entertainment, owner of the heritage brand, Care Bears, has announced a wave of new licensing deals for the brands’ 40th anniversary. New consumer product licensing deals will start launching at the start of 2022… . . . read more
Take Two Acquires Zynga for $12.7B To Create Video Gaming Giant
January 19, 2022
Gary Symons TLL Editor in Chief Almost buried under the flurry of news about Microsoft’s landmark acquisition of Activision Blizzard, Take Two’s merger with Zynga is also a key moment for the video gaming industry…. . . . read more
TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products
January 19, 2022
Animation studio ZAG has signed a global licensing agreement with PMI for a line of consumer products for the television series Miraculous – Tales of Ladybug and Cat Noir. The deal for Miraculous-branded consumer products… . . . read more
Metaverse Licensing: Microsoft Makes a Big Move With Acquisition of Activision Blizzard
January 18, 2022
By Gary Symons TLL Editor in Chief Microsoft says building the metaverse is a big reason it acquired gaming company Activision Blizzard this week for $68.7 billion. While Microsoft says gaming is also very important… . . . read more
Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
January 18, 2022
By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced… . . . read more
Studio 100 Partners With Brand Loyalty For Promotion and Licensing of Vegesaurs
January 18, 2022
By Allison Watkinson TLL Reporter Studio 100 Media has partnered with BrandLoyalty to create a customer loyalty campaign for the upcoming CGI-animated series Vegesaurs. The companies have signed a five-year agreement for licensing and brand… . . . read more
FLYNN Collective to Rep Home Design Star Sabrina Soto
January 18, 2022
The HGTV Star and Latinx Home and Lifestyle expert, Sabrina Soto, has appointed FLYNN Collective to serve as her exclusive licensing agency. Soto is a first-generation Cuban-American who has become a bonafide star in the… . . . read more
NRF Says Holiday Revenues Up 14.1%, Smashing Expectations
January 17, 2022
Consumers defied expectations as retail sales soared in November and December by 14.1% to $886.7 billion over the holidays. That figure dramatically beats out the National Retail Federation’s forecast and set a new record, despite challenges… . . . read more
Licensed Fashion Giant Erve Group Sets Up UK Subsidiary
January 17, 2022
The global fashion powerhouse Erve Group has expanded in the UK with the launch of a new, locally based company. Called Erve UK & Ireland, the new subsidiary brings more than 35 years of licensing… . . . read more