By Allison Watkinson TLL Reporter The holiday ornament brand Old World Christmas has secured four new licensing partnerships for its hand-made glass ornaments. The newly licensed brands include Mars Wrigley, Major League Baseball, Norman Rockwell, and Morton Salt. Each of these brands will receive a new line of hand-painted, blown-glass ornaments designed by Old World … [Read more...] about Old World Christmas Kicks off 2023 with Four New Partnerships
Articles
Box Office Still Struggling to Regain Lost Revenue During Pandemic
By Gary Symons TLL Editor in Chief Despite a 65% jump in Year-Over-Year (YOY) revenues, the North American box office is still down 33% from pre-pandemic revenues in 2019. As the full picture emerged from the box office returns in 2022, it's clear that not everyone has regained the habit of going to theaters for their film fix. To be sure, there has been good news … [Read more...] about Box Office Still Struggling to Regain Lost Revenue During Pandemic
Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
By Allison Watkinson TLL Reporter The online battle-royale game PUBG Mobile recently partnered with the luxury car brand Maserati to bring several sports car models to the playing field. The deal between the two brands was facilitated by Maserati's licensing agency IMG, a subsidiary of the global sports and entertainment company Endeavor. “PUBG MOBILE and Maserati are … [Read more...] about Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
Campbell’s Soup and Kidrobot in a Clever Collab With Andy Warhol Foundation
The world's most famous soup brand is once again working with one of the world's most famous artists, Andy Warhol. The work that originally made Warhol a a pop icon was when he appropriated images from consumer culture and mass media, especially the famous Campbell’s Soup Cans in 1962. The canvases were displayed together on shelves, like products in a grocery aisle. At the … [Read more...] about Campbell’s Soup and Kidrobot in a Clever Collab With Andy Warhol Foundation
Mattel Unveils All New Line for Disney Princess and Frozen
By Gary Symons TLL Editor in Chief Toymaker Mattel has revealed its new line up for its licensed Disney Princess and Disney Frozen lines. The Disney dolls line is among the most popular in the world, as it celebrates the adventures of Disney 'Princess' films and particularly Disney Frozen. The Mattel dolls are known for their attention to detail, allowing fans to bring … [Read more...] about Mattel Unveils All New Line for Disney Princess and Frozen
Economy: NRF Issues Warning of Potential Recession
By Gary Symons The National Retail Federation is warning anti-inflationary moves by the Federal Reserve could plunge the US into a recession. NRF Chief Economist Jack Kleinhenz said it's too soon to say whether the Fed’s efforts to reduce inflation will lead to a recession, but continuing interest rate hikes increase the chances. “This year starts with the possibility of … [Read more...] about Economy: NRF Issues Warning of Potential Recession
Toho Acquires 50% Interest in Genius Brands’ Frederator Productions
Strategic Partnership Includes the Bravest Warriors, Netflix Series, Bee and PuppyCat, and the Upcoming Catbug Series Genius Brands International, Inc. has reached a deal with TOHO International, selling 50% of in three productions on its Frederator Network. The deal was arranged through Genius Brands' subsidiary WOW! Unlimited Media, which in turn controls the Frederator … [Read more...] about Toho Acquires 50% Interest in Genius Brands’ Frederator Productions
Video Game Licensing: New Anime Adaptation For Nier Automata Set For Release
By Allison WatkinsonTLL Reporter Square Enix's role-playing sci-fi video game, Nier Automata, has been adapted into a new anime series by Aniplex. The licensed anime adaptation of the game is scheduled for release in Japan on Jan. 7, 2023, with additional regions to follow. The upcoming series is titled Nier: Automata Ver 1.1a. The Nier Automata anime series was … [Read more...] about Video Game Licensing: New Anime Adaptation For Nier Automata Set For Release
Video Game Licensing: China Ends 18-Month Freeze On Imported Games
By Allison WatkinsonTLL Reporter China's regulatory agency for video game licensing has approved new games for import for the first time in 18 months. During the month of December 2022, a total of 44 new video games have been approved for import. In addition, 84 games by domestic developers were granted licensing approval by the government-run … [Read more...] about Video Game Licensing: China Ends 18-Month Freeze On Imported Games
Video Game Licensing: Invincible Skins Flying Into Fall Guys
By Allison WatkinsonTLL Reporter Amazon has entered into an agreement with Epic Games to bring licensed content from its Invincible series to the Fall Guys video game. Invincible is an animated superhero series for adult audiences that airs on the Amazon Prime streaming service. The series is based on a comic by Robert Kirkman, Cory Walker, and Ryan Ottley. The plot of the … [Read more...] about Video Game Licensing: Invincible Skins Flying Into Fall Guys