By Allison Watkinson TLL Reporter The Smith snowsports manufacturer has partnered with Crayola to develop a co-branded capsule collection of colorful snow goggles. The licensed snow goggle collection features hand-drawn strap designs inspired by Crayola art products. All goggle models included in the collection are designed for integration with Smith brand helmets for … [Read more...] about Crayola and Smith Dream of a Multicolored Christmas with Goggle Collection
Articles
Comics Licensing: Batman and Spawn Star in Licensed Crossover
By Allison Watkinson TLL Reporter A licensed crossover comic called Batman/Spawn is being released as a new, licensed series by DC and Image Comics. The new release was made by the Spawn franchise's creator, Todd McFarlane and his longtime teammate, Greg Capullo. Capullo was responsible for penciling the comic and McFarlane was responsible for the writing and inking of … [Read more...] about Comics Licensing: Batman and Spawn Star in Licensed Crossover
Who’s News: Arcade1Up Announces Key Hires To Support Sales Growth
By Allison Watkinson TLL Reporter Arcade1Up has announced three new hires to the company’s sales team to support its expanding U.S. and international business. Eric Van Kannel, Michael Fisher and Kuntha Kith have been appointed as Director of Digital Sales, Sales Manager and Director of Business Planning respectively for the retro arcade entertainment company. In … [Read more...] about Who’s News: Arcade1Up Announces Key Hires To Support Sales Growth
Opinion: Brand Central’s Biggest Licensing Trends From 2022
By Alicia Rosa Brand Central Sr. Manager of Trend and Creative Services 2022 is coming to a close and 2023 will be a time for new trends and consumer insights across all industries. 2022 saw tons of growth in new categories and a slew of trends that captured the attention of shoppers and audiences. As we ring in the new year, here are the biggest trends from 2022 and a sneak … [Read more...] about Opinion: Brand Central’s Biggest Licensing Trends From 2022
Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team
By Gary Symons TLL Editor in Chief Warner Bros. Discovery has unveiled a seismic shift in the management of its massive consumer products business. Warner, as one of the world's largest and most successful studios, runs CP operations globally, and this week announced changes to reflect that reality. Among the major changes, Warner announced: Canada and the U.S. are … [Read more...] about Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team
SRM Develops Smurf Sippy Cup Collection for Kids
By Allison Watkinson TLL Reporter Jupiter Wellness's SRM Entertainment division has entered into a licensing agreement with LAFIG Belgium and IMPS for a line of children's products featuring The Smurfs. Through the new multi-year licensing agreement, SRM will develop a line of Sip With Me hydration and table-top products featuring characters and images from The Smurfs … [Read more...] about SRM Develops Smurf Sippy Cup Collection for Kids
Merchantwise to Manage Licensing for Australian Olympic Committee
By Gary Symons TLL Editor in Chief Let the games begin! In the leadup to the 2024 Olympic Games, Merchantwise has already won the equivalent of a licensing gold medal. Merchantwise announced it has been selected by the Australian Olympic Committee as master licensee to drive its licensing and merchandising program. The leading Australian licensing agency will run the AOC's … [Read more...] about Merchantwise to Manage Licensing for Australian Olympic Committee
Trade Shows: World of Toys Program Expands to New York and Tokyo
By Gary Symons TLL Editor in Chief Now that the COVID-19 pandemic is over, Spielwarenmesse has been on a tear, expanding its programs around the globe. Spielwarenmesse eG is a fair organizer and marketing services provider for the toy sector and other consumer goods markets. The Nuremberg-based company organizes the world-leading Spielwarenmesse toy fair in Nuremberg, … [Read more...] about Trade Shows: World of Toys Program Expands to New York and Tokyo
Sesame Workshop Services Reached One Million Children in the Middle East
By Allison Watkinson TLL Reporter The childhood development initiative Ahlan Simsim has now reached one million children with direct services across Iraq, Jordan, Lebanon, and Syria. “The IRC-Sesame Workshop Ahlan Simsim program is the largest early childhood development program in a humanitarian setting,” said David Miliband, President and CEO of the IRC. “The … [Read more...] about Sesame Workshop Services Reached One Million Children in the Middle East
Bezos’ Blue Origin Brand Licensed for Animated Sci-Fi Series
By Allison Watkinson TLL Reporter Genius Brands, Blue Origin, and SMAC Productions plan to develop and produce an animated sci-fi series called Blue Origin Space Rangers. The family-friendly series will star a diverse group of youth and include appearances by Michael Strahan of SMAC Productions and Jeff Bezos, the founder of Blue Origin. The Blue Origin Space Rangers … [Read more...] about Bezos’ Blue Origin Brand Licensed for Animated Sci-Fi Series